Strategy Director

Job Description

Job Description

Recognized as one of one of Canada's top growing companies and one of the world's fastest growing agencies, William Thomas Digital is building North America's leading personalization agency and CRM consultancy.

Currently, we're seeking a Strategy Director to join our award-winning team. We'd love to hear from you!

About William Thomas Digital

Purpose-built to unite Canada's top technologists, strategists and marketing leaders, our goal as an agency is to push marketing technology to its limits to deliver leading, human-first 1 : 1 experiences that drive business for our clients. We focus on marketing that matters, messages that connect, and a rooting in empathy and innovation.

Though specialized in digital 1 : 1 (email, mobile push, SMS, web, app, chat, IOT), our wheelhouse spans any initiative whose end-result is a powerful experience rooted in personalization. We are platform agnostic, channel agnostic, and proud to support some of North America's biggest and best-loved brands.

At our core, we're an agency for people who believe in better, who live by their values, and who don't mind winning a bunch of awards. We think you'd be a great fit.

About the Strategy Director Role

We are seeking a Strategy Director to join our mission. Reporting to the Chief Strategy Officer and working closely with our cross-functional teams, you'll use your strategic skills, data know-how and CRM expertise to uncover new and better ways for our diverse portfolio of clients to connect with and delight their customers across 1 : 1 and CRM initiatives and lifecycle programming.

You will lead a variety of projects and programs, going deep to understand the market, the customer, the vertical, the brand, and their points of intersection before synthesizing your customer-first recommendations : Within 1 : 1 or data-driven channels, how can we best attract, engage, build trust, build loyalty and help the buyer buy?

You will confidently translate strategic insights, pillars and recommendations into briefs and technical requests that inspire big thinking while supporting implementation-to-spec.

And on the other side, you will use your analytical skills to bring clarity to program performance, helping uncover what has worked, with whom, and how we can do better.

Experience we'd like to see :

• 7-9+ years developing 1 : 1 strategies with a CX or human-first focus, and proven results
• Proven experience driving Email Marketing, Digital Messaging or CRM programs and initiatives, preferably through leading marketing automation platforms (e.g. SFMC)
• Experience using one or more analytics platforms such as Google Analytics or Adobe Analytics
• Experience analyzing data, with prior experience on Power BI, Tableau or Datorama preferred
• Strong communications skills- being able to create and effectively deliver clear and compelling strategy presentations.
• Agency experience preferred

What you will do :

The successful person will :

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). We will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.