Account Executive

Why join us

TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting‑edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.

At TRACTIAN, you’ll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth‑stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.

Sales at TRACTIAN

The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top‑tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world‑class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.

What you’ll do

As a Mid‑Market Account Executive at Tractian, your mission will be to drive revenue growth through a combination of new customer acquisition and expansion within existing mid‑market accounts. You will manage a high‑velocity pipeline, build strong customer relationships, and identify opportunities for upselling and cross‑selling as customers scale their use of Tractian’s platform.

Your focus will be on consistently delivering value to customers, achieving revenue targets, and contributing to Tractian’s continued growth and market expansion.

Responsibilities

• Own and manage a portfolio of mid‑market accounts to drive revenue growth through new business and account expansion
• Build and maintain a strong pipeline by identifying upselling and cross‑selling opportunities within existing customers
• Utilize HubSpot CRM to manage accounts, track pipeline activity, and forecast revenue opportunities
• Develop and maintain strong customer relationships by understanding operational needs and identifying opportunities for growth
• Execute outbound prospecting activities, including cold calling, email, and social outreach, in compliance with applicable regulations, including Canada’s Anti‑Spam Legislation (CASL)
• Collaborate closely with sales engineering, customer success, and technical teams to align solutions with customer requirements
• Manage the full sales cycle, including discovery, negotiation, and closing, while consistently working toward and exceeding quota

Requirements

• Bachelor’s degree in Business, Engineering, or a related field
• 3+ years of experience in B2B sales, with demonstrated success in meeting or exceeding revenue targets
• Experience selling to mid‑market customers and managing multiple opportunities simultaneously
• Solid understanding of B2B sales fundamentals, including prospecting, discovery, negotiation, and closing
• Proficiency with HubSpot CRM or similar tools for pipeline management and opportunity tracking
• Strong interpersonal and communication skills with the ability to build trust and rapport quickly
• Results‑oriented mindset with a focus on revenue growth and continuous improvement
• Ability to manage multiple accounts and deals while maintaining strong attention to detail

Compensation:

• Competitive salary
• Comprehensive extended health, dental, and vision coverage
• Paid vacation: 15 days annually, plus statutory holidays
• Employer‑sponsored Group RRSP through Wealthsimple
• Wellhub Membership – Access to gyms, fitness studios, and wellness programs
• Sports Incentive – Monthly bonus for regular participation in physical activities
• Long‑Term Benefit – After four years of service, enjoy a fully funded trip anywhere in the world.