Content Strategist

We are seeking a creative and experience Content Strategist to join our team and drive the voice of RhythmQ across multiple channels.

In this role, you will help build consistent customer-centric messaging strategy across all channels, and produce high-quality, compelling content that educates & engages readers highlighting how our software and delivery can address their needs and pain-points.

If you are skilled in communicating complex ideas simply, enjoy writing for diverse platforms, and are excited to help expand RhythmQ's reach with its target audience, we want to hear from you!

What you'll be doing :

Content Strategy Development

• Shape and refine brand messaging, making sure it aligns with target audience expectations and trends
• Conduct research to understand customer personas, pain points, and needs, using this information to inform content themes and direction
• Define and maintain messaging that is consistent, compelling, and aligned with customer needs
• Research competitors and alternate trends in recommending and implementing optimizations to RhythmQ's content strategy, enabling it to be relevant and aligned with market dynamics
• Design and implement a content strategy aligned to the overall messaging, simple and targeted, driving increase in engagement and lead generation

Content Creation & Execution

• Collaborate with cross-functional teams (marketing, product, sales) to align content needs with messaging strategy
• Work closely with subject matter experts to create relevant content to support sales, marketing and customer engagement needs
• Create / write high-quality, engaging content for website, landing pages, lead generation emails, articles, and other digital assets driving engagement and customer acquisition
• Develop content for campaigns, product promotion, and sales / marketing initiatives, ensuring all pieces are optimized for conversions and SEO

Performance Monitoring & Optimization

• Use analytics to track content performance and engagement, drawing insights to refine content strategy
• Optimize existing content based on SEO and engagement metrics, improving visibility and effectiveness over time
• Conduct regular content audits to ensure all published materials remain relevant and aligned with overall corporate goals and customer needs

Learn and Grow

• Leave things better than you found them. Schedule time in your calendar to challenge current processes and build new ones that bring value
• Regularly meet with other members of the RQ team to keep abreast of ongoing developments
• Provide expert insight to the Sales, Onboarding, Customer Success and Development Teams on conversion metrics and content usage
• Develop yourself. Grab a book, watch a podcast, take a course choose what area of your career you'd like to build and commit to it

Success Metrics, and What We'll Measure :

• Content Performance Metrics - Engagements, Conversions, Content Distribution
• Strategic Impact Metrics Content ROI, Content Coverage (awareness, consideration, decision, retention), Audience Insights, A / B Test Insights
• Team & Workflow Metrics Content Production Efficiency, Collaboration Success

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field
• 2+ years of experience in content strategy, content marketing, or copywriting, ideally in a B2B or SaaS environment
• Proven ability to craft compelling content that engages audiences and drives action
• Strong understanding of brand positioning, audience targeting, digital marketing and advertising
• Experience with SEO principles and best practices for online content.

Job Type : Full time

Shift & Schedule :

Workday : 9 : 00 am 5 : 00 pm, in office 3 days a week.

Remuneration :

• $25-$30 an hour (37.5 hours a week)
21 hours ago