Director, Online Communities

As a Director on the Ipsos Online Communities and Custom Panels team, you will be joining a dynamic and growing team of research and community/Panel experts dedicated to bringing the consumer voice to life for some of the world’s most innovative brands.

In this role you will be responsible for retaining and accelerating the growth of the Online Community business.This is a position that will allow you to collaborate with clients to present and leverage new tools, methods, and cutting‑edge solutions to impact your client’s business and society at large. You will have the ability to work across both qualitative and quantitative avenues to interpret client objectives and guide your team in the creation of Online Communities driven by strategic engagement and research design.

The Director role requires excellent organizational and interpersonal skills, an understanding of quantitative and online qualitative research, and practical brand and marketing experience that will amplify the critical role of insights and how they are leveraged to support our clients. You will be part of the senior management team driving the future of the practice.

What you can expect to be doing:

• Lead Online Community studies across the Canada market in terms of clients, research, revenue maintenance/growth and analytical rigor.
• Manage client needs related specifically to Online Communities and research offerings of the Online Communities service line.
• Independently prices and writes full proposals of all types, with goal of growing Ipsos business and presence with assigned clients.
• Perform data analysis and verification, test hypotheses, draw conclusions; prepare reports and presentations; make recommendations from the data results based on the client's requests and business issues.
• Have vision to a spectrum of client needs and help connect the dots between projects. May include linking projects to each other, pulling in other service lines, proactively sharing Ipsos capabilities of interest, and more. May include new business outreach and structured business development plans.
• Manage, mentor and train junior team members on best practices and career growth on an ongoing basis
• Create "internal brand" within Ipsos and specific thought should be given to the unique area (whether client facing and/or internal facing) and activities that will help guide what they want to be "known for" as an expert within and outside of Ipsos.

CLIENT MANAGEMENT RESPONSIBILITIES

• Acts as primary project lead to your clients. Handle more complex conversations/communications around project design, analysis, and unexpected challenges.
• Work to ensure business retention and uncover incremental revenue generation opportunities. Provides coaching and guidance to more junior team members on their own client interactions.

PROJECT RESPONSIBILITIES

• Analyze both qualitative and quantitative data from online community interactions using cross tabulation, thematic and content analysis, and analytical techniques. Manage datasets from community platform, drive high engagement of community members, user‑generated content, and integrated research databases. Lead comprehensive report writing that synthesizes community insights, behavioral patterns, and member feedback. Provide strategic client guidance on community development and optimization, and present findings that combine quantitative results with qualitative insights.

STRATEGIC THINKING EXPECTATIONS

• Acts as strategic leader for project team and (in some cases) for client account team overall. Thinks through implications of actions, identifies opportunities and risks, and acts accordingly, balances providing what the client needs with the optimal outcome for Ipsos.

Requirements

• Experience with using hierarchical or multi‑level databases.
• Superior organizational skills, including ability to manage and delegate work effectively, attention to detail & demonstrated commitment to the accuracy and completeness of information
• Balance of attention to detail with view to bigger picture and overall objectives of each task
• Ability to oversee/run multiple projects.
• Ability to think creatively about how to align the appropriate project resources, whether inside or outside of the immediate project team
• Strong aptitude for research consulting with highly developed analytic skills
• Ability to think strategically in terms of clients' business, as well as opportunities for Ipsos to grow its business
• Highly motivated, self‑directed and possess a driven personality capable of working within tight deadlines
• Strong relationships with clients
• Excellent written and verbal communication skills in addition to well‑developed interpersonal and presentation skills are necessary
• Minimum of 7 years of research experience.
• Large multi‑country projects experience is advantageous.

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $90,000 - $100,000 CAD. Your final base salary will be determined based on several non‑discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

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About the Team

The Ipsos Understanding Unlimited service line uses Qualitative techniques to humanize data and bring cultural intelligence into our clients’ thinking. We bring ‘life to life’, through listening, observing and illuminating human interactions. Ipsos UU is the largest qualitative research company in the world. IUU has a community of 1300 specialists with diverse backgrounds and skill sets (e.g. ethnographers, community managers, semioticians) who understand people better than anyone else, simply because we have done more research for more clients in more countries than anyone else. With us, clients are fluent in 88 cultures.

About Us

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full‑service research organization for four consecutive years. With over 75 different data‑driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top‑quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!