Digital Marketing and Strategy Manager

Job Number : J0624-0245 Job Type : Full Time Job Category : Marketing Location : Sherbrooke, Quebec Salary : Open

Digital Marketing and Strategy Manager

POSITION TYPE : Permanent Full-Time

INDUSTRY : College

WORK LOCATION : Sherbrooke, QC

WORK MODEL : Hybrid - one (1) day per week in-person

IMPORTANT

Must live near Sherbrooke, the South Shore of Montreal, or the South Shore of Trois-Rivières.

WHAT OUR CLIENT OFFERS :

Our client offers a unique opportunity to play a central role in a dynamic and growing SME. As the Digital Marketing and Strategy Manager, you will work in a flexible and stimulating environment, surrounded by passionate and committed professionals.

Autonomous, organized, and passionate candidates in digital marketing and sales who wish to contribute to the mission of democratizing real estate investment are invited to apply.

• Competitive base salary, based on experience and qualifications
• Five (5) weeks of paid vacation per year

To apply for this position, please send your resume to

We appreciate your interest in the employment opportunities offered by our company. Only selected candidates will be contacted.

ABOUT OUR CLIENT :

Since 2016, our client has established itself as a leading reference in training for real estate investors. With a vast network of diverse professionals - developers, tax experts, lawyers, and real estate brokers - our client is dedicated to democratizing multi-residential real estate investment.

As an authority in multi-residential financial engineering, it promotes teleworking, offering optimal flexibility to balance work and family life.

JOB SUMMARY :

To support its continued growth, our client is seeking a Digital Marketing and Strategy Manager. This individual plays a key role in planning and executing the institution's digital marketing and growth strategies.

RESPONSIBILITIES :

Develop and Implement Digital Marketing Strategy : Design and execute digital marketing programs to promote the institute's training and events, using advanced SEO, SEM, and paid advertising techniques.

Online Presence Management : Oversee the institution's online presence, including the website, blog, social media, and email marketing platforms.

Creation and Management of Web Campaigns : Develop and manage inbound and outbound marketing campaigns, using marketing automation tools to drive continuous growth in enrollments and sales.

Brand Positioning : Strengthen and evolve the institute's brand positioning to resonate with target audiences, using branding and digital storytelling techniques.

Internal Collaboration : Work closely with teams in management, product, design, user experience, engineering, and others to ensure seamless integration of marketing initiatives.

Coaching and Mentorship : Lead and mentor a growing team of marketing professionals, including product marketing, partner marketing, content, and branding.

Performance Analysis and Monitoring : Monitor the performance of marketing campaigns and sales, using KPIs and web analytics tools to assess effectiveness and identify improvement opportunities.

Partnership Management : Cultivate and deepen relationships with key partners, aligning mutual objectives and fostering adoption through co-marketing efforts.

REQUIREMENTS :

• Bachelor's degree with a specialization in digital marketing or equivalent experience;
• Excellent written and oral communication;
• Minimum of 3 to 5 years of experience in a similar role;
• Excellent communication skills;
• Autonomous;
• Visionary;
• Initiative-driven;

Motivated by results and data analysis.

REQUIRED SKILLS :

Digital Marketing Experience : Solid experience in content creation (portfolio required) and digital marketing campaign management.

Communication Skills : Excellent writing and communication skills.

Proactivity and Autonomy : Ability to take initiative, seek creative and effective solutions, and work independently.

Organization and Project Management : Proven ability to manage multiple projects simultaneously and meet deadlines.

Technical Knowledge : Familiarity with online content publishing tools and platforms, as well as principles of SEO, SEM, and social media.

Personal Qualities : Creativity, curiosity, rigor, passion for storytelling, and excellent stress management.

Bilingualism : Perfect mastery of French and English, both spoken and written.

NOTE : Excellent verbal and written communication is required for this role, as you will need to communicate with clients in other provinces and territories in Canada.

Residence : Reside near Sherbrooke, the South Shore of Montreal, or the South Shore of Trois-Rivières.

PLATFORMS USED : Hubspot

Hubspot

Slack

Monday

G-Suite

WordPress

Google Analytics

SEMrush

Mailchimp

To apply please send your CV to

We thank all candidates for showing interest in this role; however, only retained candidates will be contacted.

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