Data & Analytics - Senior Manager, Analytics, Performance Marketing

THE TEAM

The mission of the Data & Analytics Department is to maximize the value of Aritzia's data by making it available, insightful and actionable to foster a culture of data-drive decision making.

THE OPPORTUNITY

As a member of the Data & Analytics (D&A) Department supporting the Digital division, you will be part of the team that bridges the gap between business strategy and data.

As the Senior Manager, Analytics, Performance Marketing at Aritzia, you will combine your deep understanding of digital marketing and eCommerce with your passion for experimentation and masterful analytics skills to drive decisions that will create long lasting relationships with our customers and enhance outcomes for our eCommerce business.

And, with the skills you gain in this role, the opportunities are endless - from a rewarding career in Analytics to continued growth and development with Aritzia.

THE ROLE

As the Senior Manager, Analytics, Performance Marketing, you will :

• Lead the day-to-day function of the Performance Marketing D&A squad in support of corporate objectives, while enabling progressive career development and an incredible employee experience for your direct reports
• Partner and innovate with Digital, Marketing, Technology, and other business leaders to build and manage a performance marketing D&A strategy, roadmap and prioritized backlog
• Define measurement strategies to quantify the performance of various Performance Marketing initiatives
• Leverage descriptive, predictive and prescriptive methods to provide reliable insights that improve business performance and decision making
• Visualize and communicate analyses to the business, including building scalable and insightful reports and dashboards, enabling reliable self-service analytics, and synthesizing and presenting findings at all levels of the department
• Collaborate closely with stakeholders to translate data requirements into tactically and strategically sound data models and leverage various analytical methods to provide reliable insights
• Interpret and analyse data using advanced statistical techniques and leveraging tools such as Google Analytics, SQL, Python / R, BigQuery / BigQuery ML, and Google Co-Lab (Notebooks)

THE QUALIFICATIONS

The Senior Manager, Analytics, Performance Marketing has :

Experience in Geo-Experimentation and Incrementality Testing : Candidates should have a strong background in designing and conducting geo-experiments to measure the impact of online advertising.

This includes knowledge of matched market tests, holdout groups, and incrementality measurement techniques

Operational Efficiency and Continuous Growth : Commitment to operational efficiency and the ability to identify and implement process and system improvements to drive team and business results.

Passion for continuous learning and development, with a dedication to growing oneself and elevating analytics acumen amongst the team and stakeholders

Data-Informed Decision Making : Ability to support and champion data-informed decisions within the eCommerce and Performance Marketing teams.

Experience in leveraging descriptive, predictive, and prescriptive methods to provide reliable insights that improve business performance and decision-making

Collaboration and Leadership : Ability to collaborate fluently with cross-functional partners and effectively lead a team of Data Analysts.

Experience mentoring team members and leading a community of practice for Data Analysts throughout the Data & Analytics department

Background in Paid Media, Performance Marketing, and eCommerce

THE COMPENSATION

The typical hiring range for this position is $120,000 - $170,000 CAD per year. The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience.

Additionally, this position may be eligible for bonus.

We are always looking for top talent - if your qualifications differ from those listed above, the scope of work and final agreed upon salary may be adjusted to reflect your individual qualifications.

Aritzia's Everyday Luxury compensation package goes beyond the base salary with endless growth and recognition opportunities through our pay-for-performance philosophy.

Along with comprehensive benefits, aspirational workspaces and elevated employee perks and experiences - we provide it all.

THE PERKS

Some of the industry-leading benefits you will receive working at Aritzia :

• Product Discount - Maybe you've heard of our famous product discount? Or our exclusive private shopping events? You have now.
• A-OK Commissary & Café - Everyday Luxury dining, exclusive to Aritzia. Our in-house bistro and café is a private oasis where employees can enjoy curated, subsidized Everyday Luxury dining.
• The SET - Our in-office fitness studio and gym with state-of-the-art equipment, custom-created classes, and optional personal training.

Open 7 days a week, works out well.

• Aritzia Virtual Wellness - Because your health, happiness, and safety matter - 24 / 7 resources to support you in your wellbeing goals, be it physical, mental, social, or financial.
• Aspirational Workplace - Our offices are specially designed to be spaces of creativity, productivity, and inspiration. They're also dog friendly. Woof.
• Amenities - Additional amenities include a private parent's room, shower facilities with elevated complementary conveniences, bike rooms, and more.
• The Extras - We also offer a multitude of other perks like dry-cleaning, hotel and restaurant discounts, self-care promos and on-site medical care.

ARITZIA

Aritzia is an Equal Employment Opportunity employer. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a successful career.

This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People & Culture Team.