Data & Analytics - Lead, Advanced Analytics, Performance Marketing

THE DEPARTMENT

The mission of the Data & Analytics Department is to maximize the value of Data by providing actionable insights that drive our business.

THE OPPORTUNITY

Aritzia is experiencing exponential growth, and the Data & Analytics team is growing with it . As a member of the Data & Analytics Department supporting the eCommerce division, you will be part of the team that bridges the gap between business strategy and data.

You will combine your deep understanding of Performance Marketing and Data & Analytics, with excellent leadership and communication skills to lead out on the delivery of actionable descriptive, predictive and prescriptive insights.

You will support the process and technology transformation of the Digital division that will enable Aritzia to deliver world class everyday luxury customer experiences.

With your valuable contribution to the business in this role, the opportunities are endless-from a rewarding career in Data & Analytics to continued growth with Aritzia.

THE JOB

As the Lead Data Analyst, you will :

• Lead out on the build of the Advanced Analytics capability in support of Aritzia's Digital division, with a specific focus on supporting Digital Paid Media and Performance Marketing
• Work with the appropriate Business Support partners to drive data-informed decisions in support of corporate objectives
• Tackle Advanced Analytics use cases related to areas such as incrementality testing, customer lifetime value, attribution modeling and causal impact
• Develop insights to support these use cases including :
• Descriptive insights to understand what has happened and why. Creating new metrics, measurement plans and A / B experiments to track the success and opportunities of key initiatives.

Performing trend analysis, pattern discovery and statistical analysis.

• Predictive insights to understand what is likely to happen and when. Using advanced analytics techniques such as scenario analysis, rule-based modeling, and AI / Machine Learning
• Prescriptive insights to recommend what is most optimal to do to influence events. Taking into account all possible factors in a scenario and suggesting actionable takeaways to human and system decision makers
• Maximize the value of insights through effective storytelling, influence stakeholders to take action and measure the impact of these actions
• Provide technical leadership to elevate the analytics acumen amongst the team and stakeholders

QUALIFICATIONS

The Lead Data Analyst has :

• Proven and best-in-class skills, education and / or applicable certifications in :
• Interpreting and analyzing data using advanced statistical techniques and leveraging tools such as Google Analytics, SQL, Python / R, BigQuery / BigQuery ML, and Google Co-Lab (Notebooks)
• Background in Paid Media, Performance Marketing, and / or eCommerce is preferred
• Designing and conducting geo-experiments to measure the impact of online advertising. This includes knowledge of matched market tests, holdout groups, and incrementality measurement techniques
• Providing technical leadership to other Data Analysts with mentorship, training documentation and peer review
• A commitment to learn, apply, champion and enrich Aritzia's Values and Business and People Leadership principles
• The skills to collaborate strategically with cross-functional partners in the pursuit of operational efficiency, continuous growth, and shared business outcomes
• The ability to set clear objectives and champion data-informed decisions within eCommerce and Performance Marketing teams
• A dedication to quality and investing in results and new business opportunities that add value
• A deep understanding and commitment for the industry in which we operate
• A key representation of Aritzia's brand, aesthetic and style fundamentals while setting trends and influencing culture

THE COMPENSATION

The typical hiring range for this position is $120,000 - 170,000 CAD year. The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience.

Additionally, this position may be eligible for bonus.

We are always looking for top talent - if your qualifications differ from those listed above, the scope of work and final agreed upon salary may be adjusted to reflect your individual qualifications.

Aritzia's Everyday Luxury compensation package goes beyond the base salary with endless growth and recognition opportunities through our pay-for-performance philosophy.

Along with comprehensive benefits, aspirational workspaces and elevated employee perks and experiences - we provide it all.

THE PERKS

Some of the industry-leading benefits you will receive working at Aritzia :

• Product Discount - Maybe you've heard of our famous product discount? Or our exclusive private shopping events? You have now.
• A-OK Commissary & Café - Everyday Luxury dining, exclusive to Aritzia. Our in-house bistro and café is a private oasis where employees can enjoy curated, subsidized Everyday Luxury dining.
• The SET - Our in-office fitness studio and gym with state-of-the-art equipment, custom-created classes, and optional personal training.

Open 7 days a week, works out well.

• Aritzia Virtual Wellness - Because your health, happiness, and safety matter - 24 / 7 resources to support you in your wellbeing goals, be it physical, mental, social, or financial.
• Aspirational Workplace - Our offices are specially designed to be spaces of creativity, productivity, and inspiration. They're also dog friendly. Woof.
• Amenities - Additional amenities include a private parent's room, shower facilities with elevated complementary conveniences, bike rooms, and more.
• The Extras - We also offer a multitude of other perks like dry-cleaning, hotel and restaurant discounts, self-care promos and on-site medical care.

ARITZIA

Aritzia is an Equal Employment Opportunity employer. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a successful career.

This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People & Culture Team.