Email Marketing Specialist (Remote)

Are you passionate about marketing? Does growing a business, analyzing data and influencing business decisions thrill you?

We are a young company, offering a steep learning curve, tons of experience and a great deal of responsibility. We’re looking for a highly intelligent self-starter with a positive get it done attitude just itching for a chance to show what you can do.

We are looking for an Email Marketing Specialist to work within our Marketing team and alongside other key business units.

You will be responsible for all our email marketing activities with a focus on customer loyalty, retention and lifecycle.

You will utilize our databases and CRM platform to drive repeat and cross-sell behavior while collaborating on the design and execution of campaign strategy and seek new technology platforms that drive efficiency.

If this has you all fired up, jump in and unleash your talents on every aspect of the customer journey from awareness to application!

The base salary for this role is : $50,000- $80,000 CDN

Accepting applications from Canadian applicants only.

What You’ll do :

• Hand-code CSS / HTML for responsive email design and SQL for segmentation and targeting.
• Code emails using AMPscript in ExactTarget to incorporate dynamic content and personalize the experience using customer data.
• Manage email automation for content, strategy, funnel and execution (including potential PUSH and SMS).
• Establish and enforce global email campaign deployment rules and restrictions.
• Approve all sends / automations before scheduling.
• Own the email calendar, creative briefing, testing plans, and prioritization.
• Collaborate with product, creative, marketing, and Growth Marketing teams to determine email content, creative execution, tone, launch campaigns, and perform A / B testing to improve campaign effectiveness.
• Interpret client data to identify triggers and behaviors for lifecycle changes, increasing retention, adoption, reduce churn and overall customer LTV.
• Provide weekly, monthly, and long-term reporting, offering strategic recommendations and tests based on performance.
• Improve KPIs : open rate, deliverability, click rate, opt-out rate, conversion rate, revenue, and specific campaign goals.
• Lead email campaign initiatives with a strong understanding of best practices and a desire to increase product engagement for future and existing customers.
• Thrive in high-volume, fast-paced, and feedback-driven environments.

What You'll Need :

• Proficient in HTML / CSS for responsive email design.
• Experienced in AMPscript for dynamic content and personalization.
• Strong SQL skills for segmentation, targeting, and data analysis.
• Competent in email automation, including PUSH, SMS, and deployment rules enforcement.
• Skilled in calendar management, cross-team collaboration, and reporting.
• Driven to improve email KPIs, campaign effectiveness, and customer marketing results.
• Leadership in email marketing initiatives, acquisition strategies, and problem-solving.
• Adaptable and resilient in fast-paced environments, with a meticulous attention to detail.
• 3+ years of CRM / Loyalty experience and / or database marketing and analysis experience.
• Proficient knowledge of tools such as SQL, CSS, HTML, Google Analytics, Excel, and Outlook.
• Experience with Intercom, Braze, Sendgrid, and CRM / Email deployment tools is a nice to have.
• Demonstrated ability to define opportunities, analyze data, and make valid conclusions.
• Innovative thinker capable of strategic planning and hands-on execution.
• Enthusiastic and self-motivated, with an entrepreneurial spirit and proactive project leadership.

Benefits of working with us :

• Remote Work - Enjoy the flexibility of remote work, supported by necessary resources.
• Comprehensive Health and Wellness - Access medical, dental, and vision coverage plus a Health Spending Account.
• Stock Options - Have a stake in the company's success through stock options.
• Flex Vacation - Benefit from paid time off, including vacation days, holidays, and personal days.
• Innovative and Inclusive Culture - Engage in cutting-edge projects and be part of an inclusive workplace.
• Wellbeing Programs - Access counseling services, mental health support, and additional wellness resources.
30+ days ago