Canada Marketing Lead

Areyou passionate about marketing and content creation Are you anambitious individual looking for growth in a multimillion dollarunicore startup This might be the perfect role for you.

EdTech company Crimson Education was founded in2013 with the idea that through personalized education we cantransform students into the world leaders of tomorrow.

Since thenwe have rapidly grown a missiondriven team that is dedicated tobuilding the education system for the 22nd century.

Our networkincludes 2400 tutors and consultants worldwide who work with over20000 students.

Our team is looking tobring on someone to support the growth of upcomingmarketing

initiatives. This role is responsible foreffective local marketing initiatives through researching designingand executing marketing strategy across content creation localpartnership outreach public relations andmore.

The ideal candidate will be an excellentcommunicator a highly creative innovator and with a growth mindset. This is a fulltime remoteposition based in Canada.

Dueto the bicoastal nature of our team eveningwork will be required.

You willbe responsiblefor :

• Strategizingmanaging and supporting the endtoend planning execution andoptimization of Canada marketing and advertising campaignsincreasing lead volume and conversions
• Drivingbrand awareness of Crimsons services and products throughcrosschannel campaigns and initiatives
• Ideatingand executing digital marketing strategies to promote localevents
• Creating (blogs ebooks articles adcreatives case studies webinar content) opportunities and resourcesfor students.
• Managing Canadas social mediastrategy and ensuring social channels are updateddaily.
• Identifying mutually beneficialmarketing opportunities with potentialpartners
• Monitor leads and conversion frommarketing across all channels (Events PR FB Content Emails PR SEO& more) with weekly / monthly progressreports.
• Work closely with the digitalmarketing team to tailor online content landing pages social postsand ads to promote local events andinitiatives.
• Working closely with the CountryManager and Academic Advisor teams building a marketing calendarthat results in market growth and an optimal customerexperience
• Identifying and forming relevantpartnerships

What weare lookingfor :

• At leastfour years of experience in marketing ideally but not necessarilyin education or a similar field
• A proven trackrecord of revenue acquisition through marketing strategy andexecution
• Knowledge of platforms such asSalesforce Marketo Storyblok GoogleAnalytics
• Experience in social media marketingincluding Facebook IG Twitter TikTok LinkedIn andmore
• Knowledge of the college admissionindustry is desired but not amusthave
• Bachelors degree or higher ideally inthe area of marketing or communications
• A goodeye for design and strong creative writingskills

Why work forCrimson

• Flexibleworking environment you will be empowered to structure how youwork
• Option to work from our manylocations / remotely around the globe (role dependent) withus!
• Limitless development and exposure ourinternal promotions / role changes made up 33% of all recruitmentlast year.
• $1000 training budget per year welove to level up!
• Psychologist onstaff
• Impressive fireside chats and workshopsto help the team continuously level up
• RadicalCandour is a feedback approach we live by
• Werea global player with 28 markets (and growing) across the globe!

If youre passionate about educationand people and looking for a fastpaced collaborative environmentand want to work with cuttingedge technology then wed love to hearfrom you!

Please keep an eye on your spam / junkemail folder for correspondence from TeamTailor.