Director of Operations

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About Sweat and Tonic

Sweat and Tonic (S&T) brings together the best of boutique fitness and wellness, offering the widest collection of expertly programmed yoga, Pilates, HIIT, and indoor cycling group fitness classes under one roof. With premium spa facilities, café, and bar offerings, guests can recharge, recover, and reignite. Relax and rejuvenate in Tonic Spa, S&T's premium wellness and recovery hub that combines traditional high-touch services with high-tech amenities. Tonic House, the multi-functional lounge, workspace, and event venue, inspires social connection, collaboration and innovation. Since its opening in 2019, S&T has expanded across multiple channels: in-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof – a one-of-a-kind outdoor rooftop fitness studio in downtown Toronto. In 2023, the company opened its first international sister location, Silver Springs, a boutique yoga and Pilates oasis in Los Angeles, and a new 25,000‑sq‑ft immersive fitness & wellness hub in Toronto at The Well. A third location will open in Toronto’s prestigious Yorkville neighbourhood.

About The Role

Reporting to the Chief Operating Officer, the Director of Operations oversees Studio Operations through a Studio Manager at each location and an F&B Manager overseeing Tonic Bar and Tonic House operations. The role maintains executive responsibility for F&B strategy, income statement, merchandise sales and cost management, and all operational cost centres related to FOH and BOH operations. The Director will also hire a Commissary Manager to oversee an off‑site commissary kitchen and laundry facility. This is a Monday‑Friday on‑site role; however, the business operates seven days a week, opening as early as 6 am and closing at 10:30 pm, so outside‑of‑regular‑hours work is expected.

Primary Job Responsibilities

Strategy & Budgeting

• Own the strategic development and execution of operational and F&B business plans aligned with Sweat and Tonic’s strategic objectives.
• Develop and manage annual budgets for F&B, retail, FOH, and BOH operational cost centres across all studio locations.
• Analyze and optimize income statements related to F&B and merchandise sales, driving profitability through strategic pricing and expense management.
• Identify and implement new revenue‑generating opportunities and cost‑saving initiatives.

Operations Oversight

• Oversee studio‑level operations through direct reports, ensuring consistent execution of high standards across all locations.
• Establish and enforce operational procedures and quality standards for Front of House and Back of House departments.
• Monitor studio performance through KPIs and operational audits, proactively addressing performance gaps or inefficiencies.
• Lead expansion‑related operations planning for new location launches or upgrades.
• Ensure enforcement of studio penalties and the Code of Business Conduct and policies relating to complimentary attendance.

Food & Beverage

• Lead the strategic vision, planning, and execution of Tonic Bar and Tonic House concepts across locations.
• Maintain oversight of all F&B financial performance metrics, including revenue, COGS, labor, and waste.
• Develop supplier relationships to ensure product quality and profitability.
• Collaborate with F&B Managers on service standards, inventory systems and ensure F&B operations meet brand, health, safety, and service standards.
• Collaborate with the Commissary Manager on menu development, logistics and cost management.

Retail & Merchandise

• Direct the company’s merchandise strategy, including product curation, pricing, visual merchandising, and sales optimization.
• Monitor inventory levels, sales trends, and supplier performance to maximize revenue while minimizing markdowns or overstock.
• Work closely with the marketing team to align merchandise promotions with seasonal campaigns and brand initiatives.

Leadership & Team Development

• Build and inspire a culture of high performance with accountability, growth, and collaboration.
• Build high‑performing operations and F&B leadership teams.
• Oversee recruitment, training, and performance management of direct reports and contribute to leadership pipeline development.
• Champion cross‑location consistency while supporting localized execution where appropriate.

Communication & Collaboration

• Serve as a senior liaison between the COO and studio‑level operations, ensuring the strategic direction is communicated and implemented effectively.
• Collaborate with leaders in Events, Marketing and Finance to align on and meet shared goals and initiatives.
• Ensure timely and effective communication of policies, process changes, and company‑wide updates to relevant teams.

Customer & Brand Experience

• Maintain ultimate responsibility for ensuring that the guest experience across all locations delivers the Sweat and Tonic mission.
• Evaluate and implement new systems, tools, or technologies to enhance the customer journey and operational efficiency.

About You

• Fitness and wellness is a priority.
• 5+ years managing a P&L of $10 million or more in annual revenue.
• 5+ years with direct or indirect reporting responsibilities for 30 or more team members.
• Strong financial acumen.
• Skills in data analysis and Microsoft Excel.
• Experience and comfort with a wide range of operational software.
• Strong attention to detail.
• Thrives in the absence of a rigid schedule in a rapidly changing environment.
• Works well in a fast‑paced, high‑demand environment.
• Possesses excellent critical thinking and analytical skills.
• Takes a hands‑on, team‑first approach to leadership.
• A degree in business management or a similar discipline is an asset.
• Prior experience in a high‑volume fitness environment is an asset.
• Prior experience in a high‑volume F&B environment is an asset.

Compensation And Benefits

• Base salary $110 k–$150 k per annum (dependent on experience).
• Enrollment in annual management bonus plan targeting 15 %.
• Health Care Spending Account (HCSA) $1.5 k per annum.
• 4 weeks annual vacation.
• Extended health benefits.
• Unlimited S&T membership for you and a loved one.
• 40 % off at Sweat and Tonic shop.
• 20 % off at Tonic Bar.
• Access to discounts at up to 5,000 retailers across Canada.
• Employee Assistance Program.
• Top‑up parental leave.
• Up to $2,500 tuition reimbursement annually.

Inclusion And Equal Opportunity Employment

We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

Website: www.sweatandtonic.com