DIRECTOR OF SALES & MARKETING

THE OPPORTUNITY :

DIRECTOR OF SALES & MARKETING

Algonquin Golf & Spa Resort, Marriott Autograph Collection, St. Andrews by the Sea

REPORTS TO GENERAL MANAGER

THE COMPANY :

With 100 hotels in our portfolio, representing 18 internationally recognized hotel brands, InnVest is the largest independent owner of hotels in Canada.

In addition, our management team oversees the day-to-day activities of almost 90 hotels also making InnVest the largest independent operator of hotels in Canada.

InnVest’s portfolio is geographically diverse with hotels from Vancouver, BC to Corner Brook, NL. From roadside inns to luxury urban properties, we are also experientially diverse.

At InnVest, our mission is simple to deliver outstanding guest experiences and superior returns on quality hospitality investment.

A career at InnVest will provide you with unrivalled opportunities and invaluable exposure to Canada’s largest independently-owned and operated hotel portfolio.

To learn more about InnVest Hotels, visit

THE HOTEL :

Algonquin Golf & Spa Resort, Marriott Autograph Collection

The Algonquin Resort, part of the Marriott Autograph Collection, is a historic gem offering a unique blend of luxury and coastal charm.

Nestled in St. Andrews by the Sea, we are committed to providing exceptional guest experiences. This iconic gem will be embarking on a full renovation of all guestrooms, public areas, event spaces, dining experiences and the addition of a new build nordic spa the perfect melding of history with modern amenities.

We are seeking a strategic and dynamic Director of Sales & Marketing to lead the charge with repositioning, sales and marketing initiatives.

THE ROLE :

The Director of Sales & Marketing will be responsible for developing and executing comprehensive sales and marketing strategies that align with the resort’s vision and goals.

This role is vital in leading our team in driving revenue growth, enhancing brand visibility, and attracting new clientele during our transformative journey and beyond.

Key Responsibilities :

• Strategic Leadership : Develop and implement innovative sales and marketing plans to drive occupancy and revenue across all resort offerings, including accommodations, dining, events, golf and spa services.
• Brand Management : Ensure consistent brand messaging across all channels, aligning with the Marriott Autograph Collection standards and the unique character of the Algonquin Resort.

Liaise with Marriott brand to leverage and maximize available resources

• Market Analysis : Conduct in-depth market research to identify trends, competitive positioning, and customer preferences, using insights to inform strategic decisions.
• Digital Marketing : Oversee digital marketing initiatives, including social media, email campaigns, and website content, to enhance online presence and engagement.
• Partnership Development : Foster relationships with relevant businesses, tourism organizations, and influencers to expand outreach and drive referrals.
• Team Leadership : Lead and mentor the sales and marketing team, fostering a culture of collaboration, creativity, and accountability.
• Performance Monitoring : Analyze sales and marketing performance metrics, adjusting strategies to optimize results and achieve revenue targets

ACTIVITIES :

The duties of the Director of Sales & Marketing include, but are not limited to the following :

• Strategist for Sales, Marketing and Profitability Initiatives;
• Develop and implement a sales & marketing plan and budget to achieve established sales objectives;
• Manage turnover and work in parallel with the General Manager and revenue manager to maximize sales and profits and establish a pricing and selling price strategy;
• Provide the team with resources, training, coaching and moral support to do a good job and achieve assigned goals. Provide orientation and ongoing development support, ensuring that training programs are consistent with individual career goals;
• Coach and energize the sales force in order to create a sales culture within a team of competent, efficient and united members who want to maximize their abilities;
• Act as a coach who is able to challenge and empower the team in revenue growth;
• Participate in internal and external business activities and lead the managers of the different market segments;
• Implement Marriott marketing programs. Maximize regional and national resources while taking responsibility for the results of the hotel;
• Provide overall hotel marketing leadership with revenue generation initiatives and revenue generation initiatives and ROI controls;
• Establish public relations links in the various markets and ensure the representation of the hotel in the feeder markets through partnerships and participation in events in order to keep the hotel at the top of the list;
• Ensures teamwork with department heads as a sales and marketing specialist. Maintain open communication with regional, national and corporate teams;
• Prepare weekly, monthly, quarterly and annual reports as required;
• Assume responsibility for other tasks as required.

COMPETENCIES WE ARE SEEKING :

• Bachelor’s degree in Hotel Administration or Business preferred.
• Minimum 5 years of sales experience.
• Marriott Brand Experience an asset
• Excellent verbal and written communication skills, computer literacy
• Ability to inspire, lead and develop a team by example.
• Act as owner of the hotel and communicate a clear sense of strategy and purpose.
• Well organized, detail oriented with excellent follow-up.
• Ability to convert vision into specific and tangible actions to benefit the hotel.
• Ability to diplomatically deal with difficult situations and people, while exhibiting a consistent level of professionalism.
• Ability to adapt rapidly to evolving market dynamics and needs.
• You’re thoughtful, with strong selling skills, and you emulate the Marriott Autograph Culture.

InnVest Hotels is an inclusive employer. As such, we welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

We appreciate all applications, however only those applicants selected for an interview will be contacted.