Channel Manager - Animal

The Company

Wahl Clipper Corporation is the world leader in the manufacture and distribution of professional and consumer clippers, trimmers, shavers, and personal care devices.

Wahl employs 3,300 employees worldwide and our products are sold in more than 165 countries. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of ground-breaking innovations for the present and future for the global market.

Design, manufacture, and market high-quality hair clipping and personal care products as a world leader in professional, consumer and animal markets .

Wahl Clipper is a family run company with over 100 years of heritage and is now managed by the 4

generation of the Wahl family.

Wahl Canada is a medium size Canadian organization with a culture that is all about success, respect for the individual, the importance of family, and about building a career for the individual.

We take tremendous pride in being a great place to work while achieving results that are well above industry standard.

The Position

Reporting to the Senior Marketing Manager, the Channel Manager role for the Animal Category is a critical part of the business.

In this role you will work closely with the Global Product Managers, Sales Account Managers and Supply Chain team to analyze, develop, execute, and communicate channel specific strategies and funnel local market requirements up to the Global Product Manager.

The Channel Manager is responsible for channel specific products, packaging, market data and category insights, product content for packaging and digital use, pricing, profitability, SKU rationalization, building channel specific fact-based selling stories, line reviews and merchandising.

Responsibilities

Market Research : Stay abreast of changes in consumer behavior, monitor competitive products using market data (NPD and POS), gather research from channel partners to build insights for the global product, marketing, and digital teams to drive product improvement and new product development.

Global Marketing Team : Work in alignment with global product management to support assortment planning strategies for the global product portfolio, stay in touch with the Product Managers from other Wahl subsidiaries to learn from their success and share best products and practices

Channel Management : Take ownership of all aspects of Channel Management product improvement & optimization, product quality and compliance, product launch planning, cost / terms negotiation with the factories, profitability and exit strategy

Product Messaging : Work with the Graphic Designer on creative packaging as well as with the Digital Marketing specialist for online product content

Product Launches and Line Reviews : The Channel Manager will partner with the Global Product Managers and local National Account Managers, use the market data to identify gaps in the current assortment, create business case on new product additions, execute product setup, provide sales training, support tradeshows and collaborate on the promotional strategies to grow the business

Program Optimization and Exit Strategy : Create and execute a process to constantly analyze the effectiveness of the product portfolio to ensure slow moving items are looked at and eliminated where applicable minimizing the financial impact

Focus on Profitability : Work with the sales team to finalize the product cost, come up with a suggested retail and customer invoice price keeping in mind the overall profitability of the category.

Constantly look at swapping out poor performing products with low margins for new items with higher margins

Relationships : Maintain a good working relationship with the Wahl factories, 3

party suppliers, quality and compliance teams, sales & marketing teams, and supply chain team

Travel : Help plan & execute tradeshows, visit the head office in the US multiple times a year

Experience

• Bachelor's degree in engineering, marketing or similar
• Minimum 3yrs of experience in a similar role (CPG environment)
• Relevant category experience Animal
• Major account experience Walmart, Amazon, Canadian Tire, Loblaws, Costco, Ren’s, PetSmart
• E-commerce experience

Skills

• Proficient with Microsoft Excel and PowerPoint
• Self-starter, well-organized and detail-oriented, advanced problem-solving and analytical skills
• Demonstrates curiosity about what drives business trends and customer behaviors
• Proven ability to work effectively with teams, strong communication and interpersonal skills
• Excellent time management skills, demonstrated ability to multitask and prioritize
8 days ago