Data Analytics Specialist

Job Description

Overview

Data Analytics Specialist — We are looking for a Data Analytics Specialist with Marketing technology experience who will act as the bridge between our PPC / Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations, tracking, data flow optimization, and analytics. Experience in the iGaming industry is a strong plus.

Responsibilities

• Tracking & Integrations : Implement, maintain, and optimize Meta Conversion API, Google Ads conversion tracking, TikTok, Snapchat, Unity, IronSource integrations, and other ad platforms.
• Ensure proper event mapping and deduplication across pixels, SDKs, and server-to-server (S2S) integrations.
• Lead integrations with AppsFlyer MMP (Mobile Measurement Partner), including iOS SKAN setup, Android attribution, and event postbacks.
• Set up and maintain GA4 for advanced funnel tracking across apps and web.
• Build, test, and maintain data pipelines to avoid attribution mismatches.
• Data Flow & Quality Assurance : Identify and resolve data discrepancies between platforms (Meta, Google, AppsFlyer, PBI).
• Implement fallback logic and ensure partial data handling (IP / User Agent, FBP, FBC, etc.) is in place.
• Maintain universal parameter mapping (UTMs, Click IDs, etc.) across all campaigns.
• Analytics & Reporting : Develop and maintain custom dashboards in Power BI (and other BI tools) tailored to PPC and acquisition teams.
• Define KPIs, including Registrations, FTDs, LTV, ROAS, Cash-in, NGR.
• Perform cohort analysis, retention analysis, and revenue attribution modeling.
• Collaboration : Work closely with developers to deploy tracking solutions.
• Collaborate with PPC managers to optimize campaigns based on accurate event data.
• Support the Product & BI teams with structured data insights.

Requirements

Nice to Have

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