Description du poste
The Opportunity :
Reporting to the VP of Marketing and E-commerce, you serve as thought leader in aligning digital marketing strategy with business goals and objectives.
You act as a resource, advisor, mentor, and evangelist of all things digital. Collaborates with the VP Marketing & E-commerce and cross functionally to develop e-commerce strategy and plans in line with Brand objectives and overall business growth strategy, which delivers a 360-customer experience.
What you do :
- In collaboration with VP Marketing & E-commerce, determines quantitative and qualitative objectives for web site and elaborates desired experience of web users.
- Develops annual and long-term plans, sales, profitability and gross margin targets based on e-commerce metrics and marketing objectives.
Is responsible for reaching those targets.
- Working with media agency and / or internal media team, define measurement framework and digital metrics (e.g. site traffic, visitor paths, and conversion rates) to optimize online marketing spend.
- Development, coaching and management of online subject matter experts
- Regular meetings with teams to review results, provide recommendations for future improvements. Look for opportunities to leverage past successes and re-use technology.
- Oversee the development, management, and optimization of the organic search practice. Ensure brands leverage search practice findings and recommendations.
Qualifications
Who you are :
- University Degree in a field related to this position. Marketing, Business, e-commerce. Master’s degree an asset.
- Bilingual French and English
- Minimum 8 years of e-commerce, digital or online marketing experience
- Understanding of audience building strategies
- Superior analytic skills, using performance data to optimize current campaigns and identify new opportunities, Experience of using web analytics packages such as Google Analytics essential.
- Creative thinking and problem solving skills, with the ability to thrive in a fast paced environment and oversee multiple projects at once
- Experience leading multi-disciplinary team of high-performing individuals
Informations complémentaires
What we offer (Why work with us) :
- Hybrid work
- A competitive benefits package (Full Time Employees Only)
- Paid Time Off, Sick Time, Flex Days & Vacation (Full Time Employees Only)
- Additional benefits include monthly bonus potential, opportunities for advancement and tuition reimbursement
- 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.)
- Generous Employee Referral Policy
If this inspires you let’s talk. Send us your resume today!
By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners?
Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.
There are many ways to wear a career at RCL! #ReadytoRCL
Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all.
We recognize that our future success depends on the perspectives and contributions of all our employees their diverse backgrounds, abilities and experiences make our business stronger.
If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process.
All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.
We thank all applicants. Only selected candidates will be contacted.
LI-HV1
Director, Digital and Growth Marketing
As a leader in innovation, they are seeking a Director of Digital and Growth to join their marketing team and elevate their strategies with cutting-edge digital and growth initiatives. This role will be pivotal in spearheading their digital strategy and driving growth across all online platforms, th...
Director E-commerce and Digital Strategy
Collaborates with the VP Marketing & E-commerce and cross functionally to develop e-commerce strategy and plans in line with Brand objectives and overall business growth strategy, which delivers a 360-customer experience. Reporting to the VP of Marketing and E-commerce, you serve as thought lead...
Director of Digital Strategy and Product (Multiple Locations)
This role involves creating a cohesive and robust digital ecosystem that drives audience engagement and growth through strategic SEO use and compelling content driven by a deep understanding of user engagement and analytics. The Director of Digital Strategy and Product will be key to enhancing our d...
Director of Programs & Operations / Directeur(trice) des programmes et des opérations
For over a decade, Digital Moment has been advancing digital literacy by focusing on creating impactful programs and experiences for youth and their communities on digital skills such as coding, algorithm and data literacy, and artificial intelligence. The ideal candidate would have : 5-7 years of r...
Director, Cybersecurity Strategy and Enablement
Oversee work intake processes for the information security team, designing workflows/intake processes that look at capacity and demand across teams holistically and ensuring visibility to the VP CISO on potential resource bottle necks based on internal and external demands. Work with the VP CISO and...
Director/Senior Director, HR Strategy and Governance
Senior Managing Director and Global Head of HR & Organizational Evolution to guide the implementation of HR strategies, policies and governance frameworks that support our organizational objectives and drive employee engagement and performance. We offer a tailored employee experience and competi...
E-Commerce And Digital Marketing Manager
Assist in all day-to-day activities and various projects related to e-commerce and digital marketing. It stands out for the quality of its products, which are 100% natural and 100% active (no fillers). Participate in the development of Meta and Google ad campaign strategies and coordinate campaigns ...
Director/Senior Director, HR Strategy and Governance
Senior Managing Director and Global Head of HR & Organizational Evolution to guide the implementation of HR strategies, policies and governance frameworks that support our organizational objectives and drive employee engagement and performance. We offer a tailored employee experience and competitive...
Director of Fund Development & Partnerships
The ideal candidate would have: Minimum of 10 years of progressive experience in fundraising, relationship management and business development, including 5 years in a director or senior management fund development position; Experience building a funding strategy from scratch and/or leading an organi...
Directeur - Transformation Numérique (Vaccins Globaux)/Director, Digital and Transformation - Global Vaccines Laboratory
Reporting to the Head of IT for our Specialty Labs group, you will be part of the Vaccines and IT leadership teams and will lead the strategic planning, implementation, and support of IT systems critical to our Vaccines laboratory operations. Determine the product roadmap, aligning IT strategy with ...