Chief Product OfficerSnaplii • Toronto, ON, Canada

Chief Product Officer

Snaplii • Toronto, ON, Canada

30+ days ago

Job type

Full-time

Job description

Overview

Join to apply for the Chief Product Officer role at Snaplii. Snaplii is looking for a strategic and customer-focused professional to lead the development and growth of our gifting function. This role involves owning the product roadmap, driving cross-functional collaboration, and delivering an exceptional user experience that enhances how users send digital gift cards. The ideal candidate will have a strong background in product management, a passion for innovation, and a deep understanding of fintech or digital gifting platforms.

Key Responsibilities

Company-Wide Product Strategy

Define and evolve the overall product vision and roadmap in alignment with business goals
Lead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.)
Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunities
Partner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategy

Monetization Strategy & Revenue Growth

Design and test monetization models (e.g., markups, expiry, promotions, tiered discounts) to improve profit per transaction

Explore high-yield use cases such as corporate gifting, bundling, and dynamic pricing

Analyze unit economics across card types, user segments, and campaign performance

Work with leadership to define revenue targets and own the delivery plan

Identify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validation

Marketing Collaboration & User Acquisition

Work with growth and marketing teams to explore how gift cards can function as a value-based incentive to drive user action (e.g., onboarding, referrals, promotions)

Design and execute gifting-driven campaigns : refer-a-friend, seasonal incentives, viral challenges, etc.

Track CAC, ROI, and gifting-attributed user LTV to optimize funnel effectiveness

Data-Driven Insights & Competitive Positioning

Own the performance dashboard for gifting : GMV, redemption rate, churn, re-purchase rate, etc.

Benchmark Snaplii’s gifting model against competitors and emerging industry players

Identify market white spaces and propose initiatives to capitalize on them

Ideal Candidate Profile

5+ years of product management experience, with at least 3 years focused on monetized, consumer-facing mobile applications

Direct experience in the gift card or loyalty program space (e.g., digital gifting, rewards platforms, branded currency, point-based incentives) is highly preferred

Deep understanding of consumer psychology and value-seeking behavior (e.g., cashback culture, discount-driven adoption)

Strong business acumen; confident in defining and executing monetization strategies

Proven ability to collaborate cross-functionally on marketing-driven product campaigns

Fluent in Mandarin

Bonus : Experience working with gift card teams or digital incentive programs at major brands (e.g., Walmart, Amazon, Esso), or with merchant partnerships in B2C gifting platforms

Bonus : Exposure to Web3, tokenized rewards, or blockchain-based consumer applications is also considered a bonus

Bonus : Experience in financial institutions or regulated fintech environments is a plus

This Role Is Perfect If You…

Think like a product designer but execute like a business owner

Have a commercial mindset and enjoy building scalable monetization strategies

Want to be the “business brain” behind a product with strong design and tech already in place

Thrive at the intersection of product, marketing, data, and operations

Understand what motivates users to “feel like they’re saving money” and how to turn that into long-term engagement

Seniority level

Executive

Employment type

Full-time

Job function

Product Management

Industries

Railroad Equipment Manufacturing and Appliances, Electrical, and Electronics Manufacturing

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Chief Product Officer • Toronto, ON, Canada

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