Sr. Analyst

MRM Worldwide is committed to being the most relevant, effective, indispensable marketing agency in the digital world.We employ the most innovative talent in the industry to meet each client’s unique challenges with positive, measurable results.Our strategic, creative, and technological expertise – including deep experience with segmentation, targeting, and analytic tools and methodologies – deliver the most effective marketing programs and platforms in the world.

About the Role:

The Sr. Analyst role will be responsible for analyzing site performance across a wide array of client sites, including differences in paid and earned traffic from media, search, social, email and other sources.This role will support the Associate Director in understanding the client’s business and analytic needs, in terms of developing reporting that promotes decision making and insights that drive to recommended actions.This role will work alongside a team of resources to automate reporting, develop insights, and identify opportunities to optimize future marketing efforts.In this role, the analyst will have exposure to a wide variety of data-driven analyses across media, site, email and social, and leverage Business Intelligence tools such as Power BI to effectively visualize that performance.

Responsibilities:

• Serve a multitude of functions including, but not limited to, investigation of insights to explain causality of site performance and then recommend experience optimizations
• Plan, design, and have ongoing accountability for the creation of cutting-edge visualizations to meet our client’s needs
• Collaborate with clients and across agency teams to analyze cross-channel campaign performance, including media, social, email and site as well as creative performance
• Support the evolution of the client’s analytical capabilities, including leveraging Adobe’s Customer Journey Analytics tool to assess individual and cross-channel performance
• Continuously look for improvements, monitor quality levels, and manage quality problems
• Lead client conversations related to ongoing initiatives where you help clients understand current performance and identify opportunities to optimize future efforts

Education and Experience

·3+ years of experience in site analysis and advanced knowledge of Adobe Analytics with an understanding of related Adobe Marketing Cloud products

·Demonstrated experience applying statistical analysis to datasets, visualizing results, and communicating the correct interpretation

·Highly accountable self-starter with the ability to work well within a group, as well as independently

·Bachelor’s degree in Engineering, Economics, Mathematics, Business, Computer Science or Data Science preferred

·Must be proficient in MS Office (Excel and PowerPoint); Excel skills for data analysis required

·Experience using website analytics tools such as Google Analytics, Adobe Analytics or Adobe Customer Journey Analytics

·Experience using Power BI, Domo, Looker or Tableau preferred but not required

·Some business and marketing understanding, to understand performance trends and develop insights into the causality of performance, leading to optimization recommendations

·Must have strong communication skills, both verbal and written

·Must be able to handle multiple client projects simultaneously

·Demonstrated ability to learn new technologies and evolve as business requirements change

MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.