AVP Communications

Job Details

Description

About Us

Peoples Group is a boutique financial institution with offices located in Vancouver, Calgary, Toronto, and Montreal that has been in the Canadian marketplace for over 35 years.

Our mission is to exceed our customers' expectations by providing exceptional customer service backed by extensive product knowledge and experience.

Our culture here at Peoples Group is formed by our values : Trustworthy, Creative, Willing. We believe people don't choose a company to work for, they choose a company to join.

We prioritize risk-based practices and procedures in order to remain risk intelligent and compliant. We value people, building relationships, and focusing on strengths;

we execute with passion.

About The Work Environment

Peoples Group offers a flexible and hybrid work environment. In this role you will work a combination of in-office and remotely from home.

Typically, you'll be working regular business hours, Monday to Friday between 8 : 00am and 4 : 30pm with flexibility around start / end times.

We are hiring for this position out of our Toronto office. Successful candidates who apply outside of these areas will be expected to relocate and reside in a location that is within a commutable distance.

This job posting is for an existing vacancy.

About You

You are an experienced leader in both external and internal communications, excelling at developing and executing corporate and PR-driven marketing programs that build brands, drive sales, and establish executives as thought leaders within the financial industry.

Your talent for brand-building through the written word sets you apart, and you are always on the lookout for innovative ways to captivate and engage audiences.

Your comprehensive approach ensures that both our external and internal communications are aligned, effective, and impactful

As a people leader at Peoples Group, you are strength-based, engagement-focused and performance-oriented. People leaders understand themselves, their people, their subject matter, their outcomes and how their team's work contributes to the overall success of the organization.

About The Qualifications

• Minimum of 10 years in a senior communications role, preferably within the financial services industry.
• Post-secondary education in Communications, Public Relations or a related field.
• Demonstrated ability to lead and inspire a communications team, fostering a collaborative and innovative environment.
• Strong strategic planning skills with a track record of developing and executing comprehensive communication strategies.
• Expertise in building and enhancing brand reputation through effective PR-driven programs.
• Extensive experience in managing media relations, including crisis communications and reputation management.
• Proven ability to drive internal communications initiatives that enhance employee engagement and align with company goals.
• Excellent skills in managing relationships with key stakeholders, including executives, external agencies, partners, clients, and media.
• Strong written and verbal communication skills, with a talent for crafting compelling messages.
• Knowledge of products and services offered in the financial services industry, competitive landscape and regulatory environment would be an asset.

About The Day-to-day

• Develop and implement comprehensive communication strategies that align with the company's goals and objectives.
• Manage, motivate and develop direct reports through ongoing performance development.
• Partner with Marketing on all brand-building initiatives, ensuring consistent messaging across all channels and platforms.
• Manage media relations, liaise with agency, draft press releases, handle media inquiries, and coordinate interviews.
• Develop and execute crisis communication plans to protect and enhance the company's reputation during challenging times.
• Drive internal communication efforts to keep employees informed, engaged, and aligned with company objectives.
• Build and maintain strong relationships with key stakeholders, including executives, clients, and media representatives.
• Monitor and analyze communication metrics to assess the effectiveness of strategies and make data-driven adjustments.

Compensation

Peoples Group is pleased to offer employees a competitive annual salary, employees both group benefits and the option to participate in our RRSP matching program, beginning the first day of employment.

Salary for this position will vary between $150,000 and $160,000 per year depending on the knowledge, skills, abilities and experience that the chosen candidate possesses.

As part of our recruiting process, shortlisted candidates will be asked their salary expectations for this position.

Help us get to know you better by answering our application questions! Your participation is expected as an essential part of our selection process.

NOTE : Peoples Group is an Equal Employment Opportunity employer. Please accept our utmost appreciation for your interest;

however, only those applicants under consideration will be contacted.

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