Brand Coordinator

About canfitpro

canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 24,000 members include some of the world’s best fitness professionals, health club operators, industry suppliers, and fitness consumers.

Our passion is our purpose - canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others.

Core Values, Purpose and Vision

At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset, Contribution and Cultivate a Passion for Fitness, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

Job Overview

The Brand Coordinator contributes to fortifying canfitpro’s visibility and position as a leading authority in fitness education and professional development by delivering consistent, timely, and audience-focused communications. This role coordinates branded content and publications, monitors online conversations and brand performance, gathers and translates research and audience insights into actionable recommendations to strengthen brand awareness.

Key Responsibilities

1. Copywriting & Publication Coordination

• Writes, edits, and proofreads content for blogs, magazine articles, reports, web pages, and marketing materials to support brand visibility, audience engagement, and SEO performance.
• Coordinates the development and production of publications, including magazines, trend reports, and other branded content to support member engagement, thought leadership, and business objectives.
• Collaborates with internal teams, external contributors, partners, and vendors to gather and manage publication content and assets.
• Partners with B2B and Events Teams to ensure sponsorship, advertising, and partner entitlements are accurately incorporated into publications.
• Maintains content calendars, publication timelines, and quality standards to ensure timely delivery of all materials.

2. Social Listening & Brand Monitoring

• Monitors and analyzes online conversations, brand mentions, reviews, and industry discussions across platforms such as Google Reviews, AI search platforms, Reddit, and other digital channels,
• Provides recommendations to strengthen brand awareness, discoverability, credibility, and audience engagement.
• Collaborates with the Digital Marketing Coordinator to monitor and engage in brand-related conversations across media and digital channels, responding to commentary in alignment with brand voice and guidelines.
• Partners with content and digital teams to optimize content structure and positioning for search engines, AI indexing, and online discoverability.

3. Reporting & Data Insights

• Supports the delivery of surveys, research, and data-driven reports that provide insights into industry trends, member needs, and event insights.
• Coordinates industry trend surveys, member surveys, and event feedback initiatives in collaboration with internal stakeholders.
• Collects, analyzes, and communicates survey and research findings with support from the Manager, Director, and cross-functional teams.
• Prepares, publishes, and integrates trend reports, member and event insights and research findings into publications, reports, and thought leadership content across digital and print channels.
• Maintains reporting processes, data collection activities, and documentation to support informed business decisions.
• Supports the engagement and ongoing coordination of canfitpro's Advisory Council, fostering strong relationships and enabling meaningful contributions to organizational initiatives, content development, certifications, education, and events.
• Coordinates Advisory Council activities, including meeting logistics, communications, agendas, minutes, information sharing, stakeholder records, and ongoing engagement activities to ensure an organized and positive council experience.
• Supports the Executive Director and Manager of Marketing & Communications in maintaining engagement with council members and identifying opportunities for their involvement across canfitpro initiatives.
• Collaborates with internal teams to leverage Advisory Council expertise for content development, publications, certifications, education programs, research initiatives, and events.
• Tracks council participation, recommendations, and contributions, ensuring timely follow-up and effective communication.

Communication/Business Relationships

Contacts: canfitpro Senior Leadership & Product Teams.

Purpose of Communication: Obtaining feedback and inputs, and securing approvals.

Contacts: Current or potential members, subject matter experts and Advisory Council.

Purpose of Communication: Securing content contributors, responding to inquiries, preparing materials for stakeholders, coordinating asset submissions, and acquiring information about supplier services and tools.

Education

Minimum Required: Bachelor’s degree, or diploma in marketing, journalism, public relations/communications or data analytics

Work Experience

Minimum Required:

• 1–3 years of experience in brand communications, PR, marketing, or a related field
• Demonstrated experience in stakeholder engagement
• Experience with social listening or reputation monitoring tools and to synthesize data and research into clear, actionable reports and/or publications

Preferred:

• Experience in fitness, health, wellness, or professional education sector
• Familiarity with AI tools and emerging LLM optimization / GEO practices
• Experience managing surveys (design, distribution, analysis) using tools like SurveyMonkey, Typeform, or similar
• Experience working within or alongside a formal membership organization

Knowledge, Skills & Abilities

Minimum Required:

• Strong writing skills including ability to write for multiple audiences and solid experience drafting feature stories, media materials, web copy, blog posts, presentations and more
• Creative thinker, experience with promoting products or services to consumer audiences
• Strong project management skills, attention to detail and ability to manage multiple projects and juggle timelines
• A demonstrated ability to build relationships (with internal experts and media), persevere, adapt and problem solve
• Keen understanding of the need for confidentiality and high integrity
• Great team player, ability to work with a range of personalities

Preferred:

Related courses and certifications are an asset (e.g. marketing, business, content development)

Core Competencies

Interpersonal Savvy: Relates well to people inside and outside of the organization. Builds appropriate rapport. Builds constructive and effective relationships. Uses diplomacy and tact. Can diffuse even high tension situations comfortably.

Communication: Clearly conveys and receives messages to meet the needs of Associates and Members. Personally, investigates to better understand a situation or determine communication needs. Uses different ways of conveying a message to add clarity and meaning to communications. Expresses ideas effectively; Thinks through the message in advance and organizes the message in logical flow.

Planning: Accurately scopes out length and difficulty of tasks and projects and sets objectives and goals. Develops schedules and assignments and breaks down work into steps. Anticipates and adjusts for problems and roadblocks. Measures performance against goals and consistently evaluates results.

Attention to Detail: Employs active listening to collect and gather specific and pertinent details. Includes sufficient details when documenting or presenting information. Explores the problem and all of its elements until the reasoning has been found so that it can be resolved accurately.

Customer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

People Leadership

Direct Reports: 0

Working Conditions

• Hybrid Working Environment with 2-3 days in office
• Continuous sitting, use of computer, keyboard and phone
• Continuous screen time demanding audio and visual attention
• Able to travel to events in Canada if required for business purposes
• Able to work some evenings or weekends as required

Perks of working at canfitpro

• To help lead canfitpro in its vision- we aspire to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.
• FREE Fitness membership and discounted membership for friends and family.
• Group benefits plan designed to meet employees’ basic and life-changing benefits needs.
• Diversity, Equity and Inclusion Learning to create and support a culture of learning, unlearning and celebrating our differences.
• You will receive a paid day off during your birthday month every year.
• Your career development is supported through free online learning in all areas of our business.
• canfitpro provides access to our certifications and continuing education at no cost.
• Employee Recognition Program - Bucket list - Earn coins that can be redeemed for various gift cards.

Compensation:

It is expected that the selected candidate will start at a base salary of $49,000. The annual range of expected compensation for the position is $49,000 - $61,000 determined by performance and time in the position.

This job posting is for an existing vacancy.