Go-to-market Manager, Tech & Transformation - Global Tax & Legal

Job Type: Permanent
Work Model: Remote
Reference code: 134858
Primary Location: Toronto, ON
All Available Locations: Toronto, ON; Calgary, AB; Edmonton, AB; Ottawa, ON; Vancouver, BC

Our Purpose

At Deloitte, our Purpose is to make an impact that matters. We exist to inspire and help our people, organizations, communities, and countries to thrive by building a better future. Our work underpins a prosperous society where people can find meaning and opportunity. It builds consumer and business confidence, empowers organizations to find imaginative ways of deploying capital, enables fair, trusted, and functioning social and economic institutions, and allows our friends, families, and communities to enjoy the quality of life that comes with a sustainable future. And as the largest 100% Canadian-owned and operated professional services firm in our country, we are proud to work alongside our clients to make a positive impact for all Canadians.

By living our Purpose, we will make an impact that matters.

• Have many careers in one Firm.
• Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
• Learn from deep subject matter experts through mentoring and on the job coaching

Deloitte Global is the engine of the Deloitte network. Our professionals reach across disciplines and borders to develop and lead global initiatives. We deliver strategic programs and services that unite our organization.

What will your typical day look like?

The Go-to-Market Manager, Tech & Transformation will partner with the Director leading Tech & Transformation pillar to shape how Deloitte presents its tech-led strategy and how Global Tax & Legal communicates its transformation agenda. This role is focused on product marketing for complex technology and transformation offerings, with an emphasis on positioning, narrative development, competitive differentiation, launch planning, and proof-point creation.

• Build and evolve the positioning and narrative: Develop and refine messaging, value propositions, and category POVs that support Deloitte’s tech-led market position and Global Tax & Legal’s evolving service delivery model.
• Build branding guidelines for products, platforms and solutions: Develop and evolve a strategic playbook for GT&L product, platform and solution branding in alignment with the Deloitte Global Brand guidelines.
• Bring an inside view of where tech is heading: Maintain a strong network and deep technical fluency inside the tech and AI ecosystem to translate market trends in AI, platforms, and emerging technologies into clear, defensible points of view.
• Design repeatable launch programs: Build repeatable launch playbooks, asset frameworks, and enablement tools for new platforms, AI capabilities, signature programs, and transformation offerings. Help the organization move the firm from one-off launch campaigns to a repeatable process with measurable adoption across geographies.
• Build the process and infrastructure needed for credibility: Turn platform deployments, transformation outcomes, and engagement patterns into proof points that makes Deloitte’s position defensible. Work within the constraints of a highly regulated business where named client stories are limited, and develop anonymized outcome narratives, sector-level proof, analyst validation, and third-party signals that earn trust without violating confidentiality. Create the process, establish the system, and scale it.
• Equip the practice: Develop the messaging, talking points, and enablement materials partners and senior practitioners need to confidently share our tech and transformation story and where technology is heading with clients.
• Shape the analyst narrative: Partner with business leaders to influence how Analyst Relations position Deloitte in tech, AI, and transformation evaluations with Gartner, Forrester, IDC, and other analysts.
• Read signals and recommend strategic shifts: Monitor competitive activity, analyst coverage, market signals, and adoption trends to recommend where Deloitte should push, defend, or evolve.
• Connect across the function: Work cross-functionally with AI Workflow & Innovation, Growth Go-to-market, positioning leads, and operations to maintain a consistent narrative across the firm.

What We’re Looking for

• Strong product marketing and positioning skills, ideally in technology, AI, and transformation.
• Deep understanding of the tech and AI ecosystem, including platforms, ecosystem shifts, and emerging capabilities.
• Ability to synthesize complex technical ideas into clear, persuasive market narratives.
• Experience building launch campaigns, enablement tools, and proof-point strategies.
• Strong judgment, collaboration skills, and comfort working across senior stakeholders and matrixed teams.
• Ability to operate effectively in a regulated environment where client confidentiality limits direct case study use.

About the team

Global Tax & Legal deploys the right team of experts to address the ever-evolving needs of our businesses around the world. Our professionals deliver superior compliance and advisory insights and guidance (local and global) to support our businesses operating in singular or multiple jurisdictions.

Enough about us, let’s talk about you

Required:

• Bachelor’s degree in a relevant field, or equivalent experience.
• Minimum 5 years of product marketing, platform marketing, or technology go-to-market experience at a SaaS, AI, or tech company. Direct services marketing experience is not required.
• Demonstrated experience launching platforms, products, or tech-enabled propositions, with ownership across positioning, messaging, launch campaigns, and post-launch evolution.
• Strong positioning and narrative craft. Ability to build a messaging architecture, defend a value proposition under scrutiny, and translate technical complexity into a story that earns trust with sophisticated buyers.
• Experience building credibility and proof systems for complex propositions, ideally including work in regulated or confidentiality-constrained environments.
• Comfortable marketing complex, technical propositions to senior, sophisticated audiences. Ability to hold your own in conversations with technologists, transformation leaders, and senior buyers.
• Advanced AI fluency and innovative application: operate at the leading edge of how AI is applied in positioning, content, competitive analysis, and launch work. Combine deep daily use with original thinking on how AI changes what’s possible in the craft.
• Strong written and oral communication skills, with the ability to make complex multi-layered propositions feel coherent.
• Strong problem-solving skills; flexibility and adaptability in a fast-paced, evolving market.
• Track record of achieving results in a global, matrixed organization with a broad stakeholder group.
• Comfortable influencing without formal authority and bringing recommendations to senior leadership.
• High proficiency with MS Excel, Word, and PowerPoint and in using AI platforms as a thought partner and an efficiency productivity tool.

Preferred:

• Experience marketing AI platforms, agentic systems, developer products, or other complex enterprise technology.
• Prior experience working on a product or position that was actively defining or expanding a market category, not just competing in an established one.
• Experience working with virtual teams and remote resources across geographies.
• Familiarity with marketing automation, attribution, or audience targeting platforms.

Total Rewards

The salary range for this position is $85,000 - $156,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.

Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.

Our promise to our people: Deloitte is where potential comes to life.

Be yourself, and more.

We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.

You shape how we make impact.

Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.

Be the leader you want to be

Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.

Have as many careers as you want.

We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.

The next step is yours

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan, Reconciliation Action Plan and the BlackNorth Initiative.

We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or indigenouscareers@deloitte.ca for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).

When you apply, we will review your application using Deloitte's Global Talent Standards to ensure a consistent recruitment experience. Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI responsibly.

Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.