Manager, Integrated Marketing and Go To Market

Cella by Randstad Digital is seeking a dynamic, revenue-focused marketing professional to join our client’s team as an Integrated Marketing & Go-to-Market Manager or Director (level dependent on experience). In this high-impact contract position with potential for conversion, you will sit at the intersection of strategy and execution—driving physical store traffic and overall retail revenue goals by orchestrating inputs across store operations, visual merchandising, creative, retail, operations, and finance teams.

Our client’s core strategy is 80% defined; they urgently need a collaborative leader to step in, take ownership of the brick-and-mortar go-to-market calendar, execute critical Q4 holiday in-store plans, and guide upcoming major physical store product launches. You will initially report to the interim leadership structure and oversee the execution of key commercial priorities. This is an interim opportunity with potential to be full-time.

Advantages
Flexible Working Model: Remote options available during the interim period, with a hybrid setup (1 day/week onsite in Toronto) or flexible arrangements for Vancouver-based talent

High-Impact Scope: Own key commercial moments (Q4/Black Friday, core product lines, new launches) in a fast-paced, direct-to-consumer environment.

Working with a team on the ground level as they build out their integrated marketing team.

Conversion Opportunity: Strong potential for permanent conversion for the right talent

Responsibilities
Drive and execute cross-functional go-to-market strategies, connecting campaign planning directly to measurable store foot traffic, basket size, and retail revenue outcomes.

Translate strategic priorities into actionable creative briefs, in-store channel activation plans, timelines, and milestone trackers.

Act as the connective tissue between physical store managers, visual merchandising, creative, brand, inventory, and finance teams to keep major retail moments on schedule.

Execute major promotional and seasonal in-store campaigns (including Q4/Black Friday primary and backup plans) while managing always-on store product priorities.

Oversee day-to-day workflow management, project management tools, and project leadership for supporting team members.

Manage post-campaign performance reviews, translating foot-traffic trends, register data, and operational insights into execution improvements for future store launches.

Qualifications
Experience: Direct experience leading cross-functional integrated marketing or GTM strategy within a brick-and-mortar or physical retail-first consumer business (wellness, beauty, lifestyle, or fast-paced physical retail background preferred).

Commercial Orientation: Proven ability to approach marketing through a revenue-focused, analytical lens, with a deep understanding of store economics, foot-traffic drivers, and in-store conversion metrics.

Agility & Growth Mindset: Comfortable navigating fast-moving, entrepreneurial retail environments; able to pivot quickly based on real-time store performance data.

Stakeholder Management: Exceptional interpersonal and influencing skills to build trust across store operations, regional leads, and functional heads without direct authority.

Tool Proficiency: Familiarity with modern project management and collaboration systems (such as Asana, Figma, and Office 365).

Summary
This is an urgent, time-sensitive contract opportunity to lead critical go-to-market initiatives for a high-growth brand with a strong retail footprint. If you possess a revenue-first physical retail marketing mindset and thrive on turning strategy into seamless operational execution on the store floor, we want to hear from you immediately.

Due to the rapid timeline for this hire, qualified candidates are encouraged to apply promptly by submitting an updated resume and work samples/portfolio illustrating successful brick-and-mortar GTM or integrated retail campaign executions.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.