VP, Integrated Marketing

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime!

We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.

Kensington Tours has built one of the most trusted names in luxury travel, andwe'reready to take it further. This role sits at the center of that next chapter where we willturnathrivingsuccessfulbusiness into an unmistakableluxurybrandagrowth engine that runs oncustomer experienceandtrust rather than paid clicks.

You will lead Integrated Marketing:spanning PR, brand,social,always-on content, communitygrowthand lead generation engine that powers Tours, Cruise, Ultraluxe, and future travel products built for our affluent audienceacross the US, Canada and internationally.

Based out of Kensington's HQ,you'llsit at the epicentre of the business:reporting tothe SVP Marketing andworking alongside theexecutive team, with direct visibilityand impactinto every decision that shapes where Kensington grows next.

What You'll Own

Brand & Storytelling

• Elevate Kensington's voice and presence in luxury travel across earned and owned channelsand lead Kensington Caresphilanthropic marketingas an expression ofourvalues.
• Lead PR as a growth lever, closing our share-of-voice gap against category leaders and building Kensington's authority as the trusted luxury travel advisor.
• Lead Brand team inthe evolution of the Kensington brand,ensuringwe convey the value of each product in a customer centric way that iscohesive and decidedly Kensington.

Integrated Marketing Lead Gen

• Drivea customer-centric, agile planning approach across every productand ready to build launch plans forfuture travel productsthat are appreciated by our discerning clientele and always with clear KPIs and a test & learn culture.
• Build plans across all audiences understanding how we can turn our clientele intobrand ambassadors.

Content & Community

• Build the content engine, spanning social media, video, and webinars, that drives engagement, communitygrowth, and lead contribution acrossall audiences.
• Lead and motivate the Integrated Marketing team, spanning brand, content, and integrated planningin a collaborative and results drive manner.
• Ensure every team member has a challenging, rewarding role, with clear growth paths within Kensington's flat, audience-ledapproach,partnering withmarketing leaders ofMarketing Operations, Agent, Acquisition, andCRMreporting to the SVP Marketing.

Success is ultimately measured by the leads and travel our affluent audience books with Kensington. Following the customer journey, we will be measuring the share of voice growth, estimated PR media value, key digital journey KPIs and the social and webinar community engagement and growth. It also includes driving growth of our impactful Kensington Cares donations.

What You Bring

• 15+ years in integrated marketing, brand, or content leadership, with at least 10 years in leadership roles.
• Experience leading cross-product or multi-brand marketing planning at a company with a diverse portfolioand an entrepreneurial culture.
• Track recordofdrivingKPIs and budget accountability: you think like a marketer and report like a finance partner.
• Direct experience in PR, social media,brandand contentdevelopment.
• Experience in luxury, travel, hospitality, or another considered-purchase category is a strong plus.

We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. #LI-Hybrid

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

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