Direct Relationships
- Director, Segment Marketing
- Segment Marketing Team
Duties and Responsibilities
- Lead marketing campaigns including creating effective content, designing, and optimizing SFMC templates, journeys, campaigns, with Salesforce Service Cloud integration
- Optimize campaigns through A / B testing to improve performance
- Provide reporting, insights, and recommendations to improve results and drive growth
- Leverage data and marketing technology, analyze performance, and uncover insights to enable, orchestrate, and optimize omni-channel customer interactions and business growth
- Develop and execute marketing plans to reach audiences through targeted channels and drive customer loyalty and growth
- Collaborate with team members across the business including Analytics, Pricing, IT, and Customer Service to execute marketing campaigns and analyze results
- Conduct research, analysis, and testing to gain insights, understand customer behaviour and shape marketing strategy
- Stay abreast of strategic marketing trends and leverage data to inform strategies and campaigns
- Provide insight and marketing expertise for department planning, roadmap development and executive reporting
Qualifications
- A university degree, MBA preferred
- 5 years' experience and at least 2 years of Salesforce Marketing Cloud experience
- Experience with Salesforce Service Cloud integration an asset
- Excellent critical thinking and problem-solving skills
- Excellent communication and presentation skills (written, verbal, visual)
- Highly collaborative team player with a learning and growth mindset
- Strong project management skills and attention to detail
- Embrace evolving technology, seek out innovative solutions and adapt to new tools and trends
Note : This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Accommodations for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.
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