Project Manager - Digital Marketing

An Initial AI Screening will be conducted for this role.

Contract Duration: 6 months

Daily Responsibilities:

• Supports the Marketing Planners with all activities related to digital campaigns, publishing, digital user experiences, and digital sales.
• Assists the Campaign Enablement team with investigating any pre-production or post-production errors or issues.
• Monitors and ensures compliance with relevant CASL, anti-spam, and privacy regulations.
• Works with channel partners to find opportunities for collaboration and optimization, including retargeting, deep-linking, and optimization of campaigns for an omni-channel experience.
• Partners with Analytics, Data Science, and Marketing Science to provide full-funnel channel measurement, including integrations of lower-funnel data sources like Adobe Analytics and Authenticated channel metrics.
• Makes recommendations based on key learnings for channel optimizations, including email triggers, resolving customer pain points, and the integration of new vendors and omni-channel opportunities.
• Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
• Champions a high-performance environment and demonstrates a commitment to bank’s values: accountability, passion, integrity, and respect. Delivers results in accordance with Scotiabank behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
• Creates an environment in which the team pursues effective and efficient operations of their respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk.
• Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates the team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vision/values/business strategy; and managing succession and development planning for the team.
• Maintains a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.

Must- have requirements

• 1-2 years of experience with cross-functional project management and PM tools such as Adobe WorkFront.
• 1+ years of experience with digital marketing platforms such as Responsys, Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, and Adobe Experience Manager. Adobe Journey Optimizer preferred
• 1+ years of experience in leading and coaching a high-performing team
• Previous experience with Adobe Analytics, Power BI, and Adobe CDP
• Strong experience with Excel, reporting, and insights

Nice-To-Have Skills:

• Financial services experience is an asset
• AI automation experience, such as the creation of playbooks and best practices.

Soft Skills Required:

• Agile thinker to be quick on their feet
• Enthusiastic team player who has an exceptionally keen eye for detail
• Data-minded but with an eye for aesthetics
• Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed
• Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one to one marketing channels
• Ability to analyze results to help make informed decisions and program enhancements over time
• High level of professionalism, ability to work calmly in difficult and high-pressure situations.
• Excellent verbal and written communication skills

Education:

Marketing accreditation or four-year degree [Marketing, Business or related field preferred]

FP Inc. is committed to creating an inclusive environment where all team members and clients feel like they belong. In accordance with the requirements set out in the Employment Standards Act, FP Inc. hereby declares that AI is utilized in the screening process for this position. The hourly compensation range for this role is $40/hr -$58/hr. We seek applicants with a wide range of abilities, and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, colour, religion, national origin, sex, physical or mental disability, or age..

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