Senior Specialist, Digital Channel Strategy (paid and organic media), Deloitte Global

Job Type: Permanent
Work Model: Hybrid
Reference code: 134198
Primary Location: Toronto, ON
All Available Locations: Toronto, ON; Edmonton, AB; Vancouver, BC

Our Purpose

At Deloitte, our Purpose is to make an impact that matters. We exist to inspire and help our people, organizations, communities, and countries to thrive by building a better future. Our work underpins a prosperous society where people can find meaning and opportunity. It builds consumer and business confidence, empowers organizations to find imaginative ways of deploying capital, enables fair, trusted, and functioning social and economic institutions, and allows our friends, families, and communities to enjoy the quality of life that comes with a sustainable future. And as the largest 100% Canadian-owned and operated professional services firm in our country, we are proud to work alongside our clients to make a positive impact for all Canadians.

By living our Purpose, we will make an impact that matters.

• Have many careers in one Firm.
• Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
• Learn from deep subject matter experts through mentoring and on the job coaching

Deloitte Global is the engine of the Deloitte network. Our professionals reach across disciplines and borders to develop and lead global initiatives. We deliver strategic programs and services that unite our organization.

What will your typical day look like?

Deloitte Global is seeking a proactive and detail-oriented Global Paid and Organic Social Media Coordinator to support the day-to-day delivery of Deloitte's global paid and organic social media activities. The role will focus primarily on paid social campaign coordination, optimisation, reporting, and stakeholder support, while also supporting organic channel management, content scheduling, community engagement, and social listening.

Working closely with social media, content, analytics, and paid media colleagues, the successful candidate will help deliver integrated social campaigns across key global priorities and partnerships while ensuring activity aligns with brand, compliance, and governance requirements.

Key Responsibilities

Paid Social Media

• Support the planning, coordination, execution, and optimisation of Deloitte Global paid social media campaigns.
• Manage campaign workflows and timelines, ensuring assets, approvals, tracking requirements, and deliverables are on schedule.
• Partner with internal stakeholders and agency teams to support campaign activation and successful delivery against objectives.
• Monitor campaign performance and identify optimisation opportunities based on agreed KPIs and audience insights.
• Support paid media reporting, consolidating campaign results and communicating performance insights to stakeholders.
• Assist with audience targeting, campaign tracking, and testing initiatives to improve campaign effectiveness.
• Coordinate paid social campaign documentation, governance, budget tracking, and operational processes.
• Support campaign measurement and contribute to ongoing test-and-learn initiatives across global social media programmes.

Organic Social Media

• Support the ongoing health and performance of Deloitte Global's social media channels by tracking activity and helping identify opportunities for improvement.
• Help maintain the global social media editorial calendar, including content planning and scheduling across LinkedIn, Instagram, Facebook and YouTube, including livestream support where required.
• Support social media posting for selected global campaigns and partnerships, ensuring activity is aligned with agreed plans, brand requirements, and tracking needs.
• Review social content against brand guidelines and compliance processes before publication, escalating questions or risks to the relevant leads where needed.
• Support social media community management and help foster positive interactions where appropriate.
• Help analyse social media performance by coordinating with the analytics team, gathering key metrics, and supporting recommendations for optimisation.
• Use digital marketing tools such as Sprinklr and Adobe Workfront to support efficient planning, scheduling, tracking, and reporting.

About the team

Global Growth creates an opportunity for you to build a new perspective and see both Deloitte and our priority clients through a global lens. While collaborating with some of our most experienced leaders and talent across the organization, your voice will influence Deloitte’s strategic direction, growth, brand, and impact in the market. Your network will rapidly expand, and you will create meaningful connections and relationships globally. You will build deep institutional knowledge and gain an understanding of clients’ heart-of-business issues, and Deloitte’s offerings and solutions. Global Growth’s diverse, inclusive, and flexible culture is an opportunity for you to become a role model for agile working.

Enough about us, let’s talk about you

• Bachelor’s degree
• Demonstrated experience managing digital marketing and social media programs and working with enterprise social media technology including Sprinklr, Proofpoint and DynamicSignal.
• Proven track record of leading projects end‑to‑end, influencing senior stakeholders, and developing others.
• Strong project management, organizational and time‑management skills; excellent interpersonal and customer‑service orientation.
• Experience supporting or managing paid media campaigns across LinkedIn, Meta, Google and programmatic channels
• Understanding of paid media performance metrics, audience targeting, campaign optimisation, and reporting.
• Experience working with media agencies, vendor partners, or cross-functional campaign teams.
• Technical and analytical capabilities: Comfortable with analytics, data collection strategies and visualization; technically proficient with experience guiding teams on platform adoption and use of technology.

Total Rewards

The salary range for this position is $69,000 - $114,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.

Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.

Our promise to our people: Deloitte is where potential comes to life.

Be yourself, and more.

We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.

You shape how we make impact.

Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.

Be the leader you want to be

Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.

Have as many careers as you want.

We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.

The next step is yours

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan, Reconciliation Action Plan and the BlackNorth Initiative.

We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or indigenouscareers@deloitte.ca for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).

When you apply, we will review your application using Deloitte's Global Talent Standards to ensure a consistent recruitment experience. Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI responsibly.

Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.