SENIOR MARKETING ANALYST (HYBRID)

WHO WE ARE

When it comes to health, we’re always looking for waysto push for better. It’s why we were founded in the first place. In 1957, ourfounder, pharmacist William Wilkinson, witnessed a mother sacrifice her healthby forgoing her own medicine to pay for her sick daughter’s prescription. Heknew there had to be a better way. So, he introduced North America’s firstprepaid drug plan, and GreenShield was born as a not-for-profit with a missionto support better health for all Canadians.

We aren’t just a health and benefits company. We’rethe only not-for-profit social enterprise that brings worlds of coverage andcare together, all in one place.
We’re noble challengers, purposefully building a betterway and we need the best people to help us create a more holistic approach thattakes care of the mind and body.
Our mission is to create better health for allCanadians, and we know that starts with our employees.

THEROLE IN A NUTSHELL

Base Salary: CAD $72,521.00 - 109,341.00

We are seeking a data-driven Senior MarketingAnalyst to lead performance measurement, campaign optimization, and datastorytelling across our digital marketing initiatives. You will turn complexdata into actionable insights, enabling smarter decision-making and maximizingROI across all channels.

Reporting to the VP, Marketing, the Senior MarketingAnalyst is a newly created role and with that the responsibilities willcontinue to evolve and develop. Here’s what you’ll be diving into:

MarketingPerformance & Insights

• Analyze marketing performance across all channels —including digital, partner, and offline — to identify trends,opportunities, and areas for optimization
• Develop dashboards and reports that highlight priorityKPIs across the full marketing ecosystem
• Partner closely with the Insights and Product teams tointegrate consumer behaviours, attitudes, and market signals intoperformance assessments, ensuring recommendations are grounded in bothdata and consumer perspective
• Monitor full‑funnelmarketing metrics and identify gaps, friction points, or opportunities to improve channel effectiveness and customer experience

DataStrategy & Measurement

• Define measurement plans, benchmarks, and attributionmodels to assess campaign effectiveness
• Establish tracking requirements in collaboration with Product,agencies and across Marketing
• Collaborate with Insights, Product, Media, and internalData teams to design robust attribution and reporting frameworks thatreflect the realities of a multichannel environment.
• Ensure data integrity and consistency across allsources (platforms, research inputs, CRM, market data, and internalsystems).

Segmentation& Targeting

• Analyze customer behavior and segments to informcampaign targeting and personalization
• Collaborate with media agency to refine segmentationstrategies and customer journeys
• Act as the key connector between Marketing leads andinternal Data team

Data Visualization & Storytelling

• Transform complex datasets into clear, compelling visual narratives that drive understanding and action.
• Identify key insights, trends and opportunities within large, multichannel marketing datasets — not just reporting the numbers, but uncovering the story behind them.
• Build intuitive dashboards, visualizations and presentations that make insights accessible to non‑technical audiences.
• Craft audience‑centric data stories that influence decision making across Marketing, Product, Media, and Executive teams.
• Present findings in a structured, compelling narrative that connects marketing performance to business outcomes and strategic recommendations.
• Partner closely with Insights, Digital, and internal data teams to ensure data accuracy, contextual relevance and a cohesive storytelling approach.

WHO WE'RE LOOKING FOR

• Bachelor’s degree in Marketing, BusinessAdministration, Data Science or a related field (MBA a plus)
• 6-10 years of experience in marketing analytics andperformance marketing
• Advanced proficiency with analytics tools (e.g., GoogleAnalytics 4, Tableau, Looker, Excel, SQL, Adobe Analytics, MarketoAnalytics etc)
• Experience working with paid media, CRM, research, andmarket data to connect performance outcomes with consumer behaviours,attitudes, and motivations
• Familiarity with attribution modeling, UTM strategy,and customer journey analysis
• Strong understanding of marketing funnels, conversionmetrics, and channel‑specific KPIs
• Excellent communication and data storytelling skills

Join us in this exciting journey to drive our ambitiousstrategy and make a lasting impact on our organization and the communities weserve. If you’re ready to lead with purpose, passion and performance, we wantto hear from you.

THE CULTURE

We believe a career should be meaningful. Not just ameans to earn a living. Our culture is one where everyone's voice is heard andvalued. Because that’s what it takesto create better health for all. We dare to challenge the status quo. And we’redriven by people who have challenged theirs. We believe that yourworkplace should empower you to be the best version of yourself. That’s why we provide aplace where you can be inspired, challenged, and rewarded.
Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.
We believe our people arecritical to our overall success. Inclusivity makes us a stronger, smarter andmore informed organization. Being intentionally inclusive of diversebackgrounds, perspectives and experiences will enhance our company culture topositively impact how we support our communities. A career at GreenShield isn’t just about personalachievements, it's about making adifference together.
Here’s to Better Health for All!

AFEW MORE DETAILS

Proficiency in English is requiredfor this position. As part of this role, you will be required to communicatewith colleagues or customers who use English as their primary language. By requiring English proficiency for thisposition, we aim to ensure that our employees can excel in their roles,collaborate, and communicate effectively, and contribute to the success of ourorganization.

GS supports diversity, equity andinclusion in our teams and communities, and we value the unique contributionsmade by all. Even if your experience doesn’t align perfectly to everyrequirement, we invite you to apply. We encourage applications fromall candidates and will accommodate needs under human rights legislationthroughout all stages of the recruitment and selection process. Please let usknow of any accommodation through requestforaccommodation@greenshield.ca. Information received relating toaccommodation will be addressed confidentially.

Providing this information givesGS consent to use your personal information to assess your suitability forspecific positions, future opportunities or for your personnel file. Yourrésumé will be held in strict confidence and will be viewed only by theOrganization. Information may be stored outside of Canada and could be used foraggregate statistical purposes (which uses no personal identification).

AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.

#J-18808-Ljbffr