Senior Marketing Business Analyst

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

The Marketing team drives meaningful personalized experiences across CIBCs owned digital channels to help deepen client relationships and support business priorities. As a Senior Marketing Business Analyst youll lead the execution of digital marketing campaigns across channels including Digital Banking and email. Youll recommend influence and implement personalization and testing opportunities based on data-driven insights to improve campaign performance and the client experience. Youll use Agile Marketing practices to help ensure campaigns and client journeys are delivered efficiently on time and with a high standard of quality. Youll also collaborate with cross-functional partners to identify opportunities to strengthen processes improve delivery and support strong business outcomes.

At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote.

How youll succeed

• Lead campaign delivery - Manage the full lifecycle of digital marketing campaigns from planning through launch ensuring work is delivered on time and meets quality expectations.

• Apply Agile Marketing practices - Use Agile Marketing methodology to support efficient workflows improve team productivity and accelerate delivery timelines.

• Drive continuous improvement - Identify and implement process enhancements that increase the speed consistency and quality of campaign execution.

• Generate actionable insights - Pull and interpret campaign analytics from data visualization and marketing platforms and provide ongoing and final test reports to stakeholders while maintaining a test library.

• Optimize digital performance - Monitor campaign effectiveness and support optimization efforts using tools such as Adobe Analytics Adobe Audience Manager and Adobe Target.

• Solve problems collaboratively - Use critical thinking to identify issues inform decisions and recommend practical solutions in a cross-functional environment.

Who you are

• Youre delivery focused. You bring strong execution discipline and a consistent ability to deliver campaigns on time and to specification.

• Youre client focused. You look for ways to improve the client experience through thoughtful effective digital marketing execution.

• You have strong analytical and technical skills. Youre comfortable working with analytics and marketing optimization tools to evaluate performance and inform recommendations.

• Youre a collaborative communicator. You work effectively with diverse partners and communicate clearly including when preparing materials for leadership audiences.

• You take ownership. Youre accountable for campaign outcomes and proactively address challenges to keep work moving forward.

• Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.

What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay 32nd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Communication Customer Engagement Dashboard Reporting Deliverables Management Digital Content Digital Marketing Campaigns Facilitation Metrics Development Teamwork User Experience (UX)

Required Experience:

Senior IC

Experience: years
Vacancy: 1