FI Market Manager, Liquidity Management Services

About the Role

Citi is looking for a Market Manager to join the North America Liquidity Management Services team, playing a central role in driving deposit and revenue growth across the Financial Institutions and Public Sector Segment with particular focus on the Digital, FinTech, and Client Money Account space and other key opportunity segments. In this position, you will commercialize liquidity solutions with Sales and Banking partners, shape product strategy, and lead high-impact initiatives that directly influence Citi's competitive position in the market. This is an opportunity to work at the intersection of client engagement, product management, and strategic execution within one of the world's leading financial institutions.

Responsibilities

• Lead the commercialization of liquidity products with Financial Institution and Public Sector clients, serving as a key contact for sales and banking teams to drive deal activity and grow operating deposits across North America.
• Develop and execute client sales strategies that expand liquidity market share with existing clients and new-to-bank prospects, using internal and external data analytics to meet revenue targets.
• Analyze market trends, competitor positioning, and client profitability to identify risks and opportunities, translating findings into actionable product and distribution strategies.
• Partner with Product, Sales, Operations, Technology, and Banking teams to develop client use cases, targeting approaches, and solution strategies that address evolving market needs.
• Manage the performance of the deposit portfolio across interest rate environments, focusing on revenue-accretive projects and optimizing the overall balance sheet position.
• Lead deal structuring, pricing, and execution for key North America transactions, providing subject matter expertise and ensuring successful implementation.
• Produce sector-specific marketing materials and coordinate pre-launch meetings with Sales teams to build target market lists and detailed go-to-market plans for new product launches.
• Maintain rigorous oversight of product risk, regulatory compliance, and transactional profitability, ensuring all activities align with applicable policies and controls frameworks.

Required Qualifications & Skills

• 10 or more years of relevant experience
• Demonstrated ability to manage and commercialize liquidity or cash management products, with working knowledge of balance sheet management principles.
• Confident communicator with a track record of presenting to senior stakeholders and clients, and the ability to influence outcomes across a complex set of partners.
• Skilled in quantitative and qualitative analysis, using data to develop market sizing models, assess sector trends, and support product decision-making.
• Ability to coordinate across multiple functions simultaneously, including sales, technology, operations, legal, and risk, to deliver client-focused solutions.
• Bachelor's degree in a relevant field.

Beneficial Skills & Qualifications

• Working knowledge of Basel III frameworks, including Liquidity Coverage Ratio (LCR)
• Experience working with Financial Institution or Public Sector clients in the Digital, FinTech, or Digital Asset sectors.
• Background in logistics, industrial verticals, or e-commerce solutions, with exposure to cross-sell and product integration strategies.
• Master's degree or equivalent postgraduate qualification in a relevant discipline.

What We Offer

• Hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility while maintaining strong team connection.
• Direct access to senior leadership across Sales, Banking, Product, and Finance, providing visibility and influence on strategic decisions.
• Hands‑on experience in live deal management and client interaction, deepening your expertise in Liquidity Management Services.
• Opportunity to develop product profitability management skills through ownership of real portfolio performance outcomes.
• Exposure to a broad set of business functions, building cross‑functional knowledge that supports long-term career development.
• Access to Citi's global learning and development resources, wellbeing programs, and financial benefits designed to support your professional and personal goals.

Contract and Compensation

• Type: Full time
• Salary Range: $141,600.00 - $212,400.00

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.

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