Senior Consultant, Employer Brand

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

As part of CIBCs Enterprise Employer Brand team youll support a fast-moving digital banking business by building and activating an employee value proposition (EVP) expression that reflects a digital-first product-led culture within CIBCs broader employee promise. As an Employer Brand leader with a strong employee experience lens youll help shape a talent promise grounded in what candidates and team members actually experience. Youll uncover meaningful proof points define a compelling story and strengthen the messaging content and recruiter tools that bring it to life. Youll create work that feels current credible and relevant to developers digital builders and product-minded talent. Through this work youll help the business show up in a way thats clear authentic and aligned to the audiences it wants to reach.

At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote.

How youll succeed

• Shape the EVP through the employee experience- Lead work for a dedicated sub-brand by connecting the external talent story to real culture signals audience needs and meaningful proof points. Help ensure the story is tailored to the audience and identify where the employee experience can better deliver on that promise.

• Build talent stories that connect- Create clear compelling talent narratives across copy briefs social content recruiter tools and executive-ready presentations.Turn strategy into persuasive stories structure complex ideas and make work feel native to the channels people use every day.

• Use insights to strengthen the work- Use employee candidate and channel insights to understand whats resonating improve engagement and sharpen how the business shows up to digital product and technology talent.

• Move work forward across teams- Keep priorities on track by setting clear expectations streamlining inputs and helping partners make decisions across Employer Brand Talent Acquisition Human Resources business and channel teams.

• Write with an editorial lens -Distill complex inputs into clear human language that feels modern practical and authenticwithout sounding like traditional banking copy.

• Market talent in a modern way- Help a challenger digital banking brand stand out byfor talent bycreating relevant audience-centric work that balances creativity speed credibility and measurable impact.

Who you are

• Youre an employer brand and employee experience connector.You know a strong talent story must be credible ownable and grounded in how people actually experience the work

• Youre a whole talent experience thinker.Youre curious about what happens before during and after someone applies and you can turn those insights into practical improvements.

• You have a digital builder mindset.You understand product-minded teams digital experiences and talent that wants to build test learn and move quickly.

• You bring strong creative and writing range.You can shape strategy write copytightenbriefs and translate complex ideas into clear compelling materials that help leaders align and act.

• Youre a responsive and practical operator.You work well with high-performing partners make sound decisions with incomplete information and keep priorities moving with discipline.

• Cross-team connector.You are confident aligning internal teams business partners and channel owners so the work is cohesive and easy to act on.

• Builder in ambiguity.You bring structure momentum and practical judgment when the path is not fully defined.

• Values matter to you.You bring your real self to work and you live our values - trust teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking Brand Management Brand Marketing Communication Creativity Digital Strategy Employee Experience Innovation Marketing Strategies Prioritization Project Management Taking Initiative Talent Acquisition Talent Development

Required Experience:

Senior IC

Experience: years
Vacancy: 1