VP of AI Marketing

Company Description

McFadyen Digital is a leading advisor and implementer of digital commerce and marketplace solutions with a growing AI practice. During three decades of ecommerce work, we've built hundreds of enterprise-scale platforms that cumulatively generate tens of billions of dollars of gross merchandise value (GMV). We're honored to have helped 10% of the Fortune 500 with their digital commerce initiatives. Over 250 global brands like ABB, AB InBev, Albertsons, American Red Cross, American Eagle Outfitters, FedEx, Louis Vuitton, and Schneider Electric have entrusted their digital transformations to McFadyen. We operate global offices across the US, Brazil, and India.

We're well known for our thought leadership, such as our recent 500-page AI Best Practices book and corresponding platform www.AI-Best-Practices.com. McFadyen Digital has been a trusted employer for nearly four decades and believes that people are the most important part of our company. We're proud of our Great Place to Work certification.

Learn more about us at our website: www.mcfadyen.com

Job Description

Have you proven your ability to generate qualified leads with AI marketing? Are you an innovative digital marketer who enjoys hands-on execution and experimentation across a variety of digital channels? Have you designed and launched one-of-a-kind guerilla marketing tactics? Do you like testing new AI tools in a fast-paced environment that lets you launch them across multiple areas of marketing—web content, email automation, AEO/GEO, newsletters, paid media, content promotion, analytics, and more? Have you led teams to deliver outstanding marketing results? Can you stay ahead of the market by leveraging the latest AI tools before they become mainstream?

If you're detail-oriented, ambitious, and eager to grow as a marketer leveraging AI, this role is a great fit. We're seeking a hands-on marketing guru that can leverage AI with a globally distributed team to drive market expansion.

You will create and execute digital programs that generate sales leads. You will work closely with the CEO, VP of Sales, and other executives. This is an ideal role for a self-motivated person who has leveraged the latest AI tools (e.g. Claude Code, OpenClaw, agents) and wants to expand usage for large-scale B2B marketing.

Top 5 Responsibilities

1. The top goal and metric is to drive qualified leads to our sales team that convert into clients.
2. Design, oversee, and optimize lead-generating multi-channel campaigns & sequences across email, website content, social channels, webinars, landing pages, ads/SEM, SEO/AEO/GEO, newsletters, retargeting, in-person events, partner channels, PR, and evolving channels.
3. Leverage AI, agents, other tools to automate campaigns and the creation of thought leadership content, web content, video, audio, image and other assets. Be hands-on enough to guide team members.
4. Collaborate with our sales teams to help drive business development with innovative GTM ideas, new tools, AI usage, insights, campaigns, content creation, and analytics/insights.
5. As a member of our executive leadership team, help define company strategy, market offerings, and ultimately client success.

Additional Responsibilities

• Enhance and maintain our Salesforce CRM and enrich data with tools like ZoomInfo, Clay, LeadMagic, or similar. Help ensure sales contact and pipeline information is accurate.
• Track, report, and constantly improve key metrics with analytics / insights that will drive sales.
• Upgrade, manage, and continuously enhance our mcfadyen.com site and related websites.
• Optimize and report on our AEO/GEO/SEO to improve our domain authority on AI for ecommerce, marketplace, and related topics.
• Lead, mentor, and drive the performance of a handful of direct report marketing team members spread across the US, Brazil, and India.
• Occasionally assist with sales enablement by providing specific content and tools.
• Ensure the marketing team maintains a human-in-the-loop reviewer of all AI-generated content, email drafts, reports, and other automated workflows. Prevent AI slop.
• Research new tools, channels, and techniques; actively propose innovation with small tests.
• Document and ensure your team follows structured processes for campaigns, content, audiences, templates, and reporting.
• Ensure consistent brand messaging and promotion.

Qualifications

Top 5 Qualifications

1. 1-2+ years of hands-on use of AI for marketing, content creation, research or other marketing purposes with proven results. Experience building marketing agents that have driven tangible results.
2. 10+ years of experience in digital marketing or marketing related roles.
3. Hands-on experience with leading marketing automation tools, enterprise CRM platforms, customer data platforms (CDP), multi-touch attribution, analytics and/or other advanced martech tools.
4. Strong understanding of digital channels (e.g., Google Ads, LinkedIn Ads, social media, landing pages, email campaigns, SEO/AEO/GEO) and how to optimize engagement and metrics across each channel.
5. Ability to be both hands-on and to manage a team that delivers results.

Other Preferred Qualifications

• A self-driven pioneer that tries the latest technology before it becomes mainstream.
• Experience managing digital initiatives and working with global software development teams.
• Thrives in a fast-paced environment.
• Comfortable editing simple web pages or landing pages.
• Experience with eCommerce and marketplace technology.
• Experience supporting webinars, virtual events, and physical events.
• Excellent US English communication skills (mandatory).
• Ability to occasionally travel to events (perhaps quarterly) in the USA.

Top 5 Performance Metrics

1. Number of marketing-sourced MQLs that are passed to our sales team.
2. Marketing-source MQL to SQL conversion rate (as determined by sales team).
3. Volume of high-value thought-leadership content published and driving prospect engagement.
4. Dollar value of marketing-sourced bookings.
5. A collection of metrics including web traffic, AEO/SEO rankings, LinkedIn traffic, newsletter subscribers, etc.

Our Core Values: Caring, Adaptable, Proactive, Empowering Clients

Keywords:

eCommerce, Marketplace & Content Platforms:Adobe Commerce (Magento), Mirakl,ChannelAdvisor, BigCommerce, Shopify Plus,commercetools, Oracle Commerce, Elastic Path, Akeneo, Stibo

Technology & Tools: CRM (Salesforce, HubSpot, Go High Level, PipeDrive), Marketing Automation (Pardot, Marketo, Eloqua, MailChimp, ActiveCampaign) Data (ZoomInfo, Lead Magic, Clay), SaaS Sales, PIM (Product Information Management), CPQ (Configure Price Quote), CMS (Content Management Systems), OMS (Order Management Systems), ERP (Enterprise Resource Planning), BI Tools (Business Intelligence), Microsoft Project, Jira, Linear

AI Tools:Anthropic Claude Code, OpenAI ChatGPT, Google Gemini, Perplexity AI, Microsoft Copilot, xAI Grok, Jasper, Notion AI, Zapier, AWS Bedrock, OpenClaw, TensorFlow, MidJourney, ElevenLabs, Synthesia, Adobe Firefly, Lindy, N8N, MCP Agentic Commerce

Agency / Consultancy Experience: Accenture, Deloitte, Publicis Sapient, PwC, EY, KPMG, Infosys, Cognizant, TCS, Wipro, IBM, HCL, KPS, CGI, DMI, EPAM, BORN, Gorilla, LiveArea, OSF Digital, Omnicom, WPP, DCX, Atos, ThoughtWorks, dentsu, Merkle, AKQA, Atos, Astound, MindCurv, MindTree, Perficient, Acumen Solutions, Bounteous, MRM, Valtech, Mastek, Tech Mahindra, Wunderman Thompson, Capgemini, McKinsey, BCG, Kearney, Roland Berger, or Bain.

McFadyen's goal is to ensure that our clients are able to maximize the return on their technology investment by providing better service to their customers, partners and internal teams. At McFadyen we truly believe our employees are our most valuable asset. Across our locations in the US, Brazil, and India, we offer a world class work culture that enables top notch delivery for some of the world's most influential companies.

McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable.