Senior Product Manager – Retail Media Relevancy & Agentic Monetization

What You’ll Do:

We are looking for a Senior Product Manager to own Retail Media relevancy and the next generation of Sponsored Products monetization as shopping moves from static search grids to more intent‑driven and conversational experiences.

You will be responsible for making sure our ads are highly relevant, trusted by shoppers and retailers, and ready to surface in AI‑driven discovery experiences (natural‑language search, onsite assistants), while protecting and growing our Retail Media revenue.

Your missions:

• Lead Sponsored Products relevancy
• Define the vision and roadmap for how we decide which products to show, and in what order, across Retail Media search and browse experiences.
• Balance relevancy, revenue, and user experience when making product decisions.
• Align paid ads with retailer organic experiences to ensure overall relevancy consistency. Define what “good” looks like then experiment directly with interested clients and iterate.
• Work with data science and engineering to improve our matching logic, and to monitor performance over time.
• Enable monetization of new discovery and AI experiences
• Define how Sponsored Products should appear in new discovery surfaces (e.g., natural‑language search, onsite assistants), with a focus on trust, clarity and utility.
• Clarify where monetization is appropriate, and what safeguards are needed so ads feel native and non‑disruptive.
• Work across Product, R&D, GTM and Legal to bring early pilots to market and turn learnings into a scalable roadmap.
• Be the single point of contact for Retail Media relevancy
• Act as the go‑to PM for relevancy questions and escalations from commercial and retailer teams.
• Maintain clear, concise documentation (strategy one‑pagers, PRDs, decision logs) that makes the scope easy to understand for internal and external stakeholders.
• Communicate progress, trade‑offs and impact in a way that is honest, data‑driven and easy to follow.

What success looks like:

• Higher CTR and revenue for Sponsored Products tied to relevancy improvements.
• Fewer and less severe relevancy escalations from key retailers.
• Successful launch and iteration of Sponsored Products in at least one new discovery or AI‑driven surface, with a clear path to scale.
• Strong feedback from partners (R&D, PAX, GTM, retailers) on clarity of direction and quality of decisions.

Who You Are:

• 5 to 8+ years in Product Management, ideally on search, recommendations, ads, or other ML‑powered products.
• Background in ad tech, ecommerce, marketplaces or Retail Media is a strong plus.
• Proven track record owning complex, technical product areas end‑to‑end.
• Comfortable working with data, experiments and metrics to drive decisions.
• Able to translate ambiguous, technical topics into clear problem statements and simple narratives.
• Strong cross‑functional collaborator; you know how to work with engineering, data, design, sales and clients.
• Calm, structured and pragmatic when dealing with high‑visibility issues.

If you want to define what “relevant” means for the next generation of Retail Media, we’d love to hear from you!

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!

Who We Are:

We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.

What We Offer:

• Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
• Grow with us – Learning, mentorship & career development programs.
• Your wellbeing matters – Health benefits, wellness perks & mental health support.
• A team that cares – Diverse, inclusive, and globally connected.
• Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.

The Canada base salary pay range for this position per year is:

In addition to the Canadian base salary, Criteo also provides a $71.00 work from home allowance.

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