Director, National Accounts and Platforms

The Opportunity

The Director, National Accounts and Platform Distribution is responsible for developing and executing strategic initiatives that drive asset growth, deepen client partnerships, and strengthen Manulife Investment Management's competitive position across dealer platforms, bank-sponsored channels, wealth intermediaries, and strategic distribution partners.

This role serves as a relationship manager and strategic consultant to key distribution partners, leading platform growth initiatives, recommended list strategies, business development efforts, practice management programs, and product placement opportunities across Manulife's full investment platform.

Partnering closely with senior distribution leadership, the Director identifies and advances growth opportunities, influences platform and product positioning decisions, and delivers strategic value to clients through insights, thought leadership, and business solutions.

The role carries accountability for select strategic client relationships and contributes directly to the achievement of National Accounts, Platform Distribution, and firm-wide sales and asset growth objectives.

Position Responsibilities

Platform Strategy and Product Opportunity Development

Develop and lead platform growth strategies across designated dealer firms and strategic intermediaries.

Identify opportunities for product placement, platform expansion, and competitive differentiation across mutual funds, ETFs, SMAs, alternatives, separately managed accounts, and family office solutions.

Translate platform intelligence into actionable growth initiatives and influence partner adoption decisions.

Recommended List and Platform Positioning

Lead strategic recommended list and product shelf initiatives by developing value propositions, coordinating research engagements, and managing key stakeholder interactions.

Drive successful product placement outcomes and enhance Manulife's visibility and positioning across strategic distribution partners.

Practice Management and Thought Leadership

Lead the development and delivery of practice management, advisor growth, and thought leadership initiatives that strengthen client relationships, differentiate Manulife Investment Management, and support advisor and platform business objectives.

Business Development and Growth Initiatives

Drive business development opportunities that support asset growth across National Accounts and Platform Distribution channels.

Partner with sales leadership, wholesalers, product specialists, and investment teams to identify, prioritize, and execute strategic opportunities across Manulife's full product suite

Strategic Client Relationship Management

Manage and deepen strategic client relationships, acting as a trusted partner to senior distribution executives, research teams, platform decision-makers, and family office stakeholders.

Lead business planning discussions, identify growth opportunities, and ensure delivery of a differentiated client experience.

Client Engagement and Industry Representation

Represent Manulife Investment Management at industry conferences, research meetings, due diligence sessions, client events, and executive forums.

Promote the firm's capabilities, strengthen client relationships, and identify strategic business opportunities.

Due Diligence and Strategic Initiatives

Lead complex due diligence initiatives, strategic client projects, and cross-functional efforts supporting platform growth, product launches, and distribution priorities.

Lead RFI, RFP, DDQ, and research processes where required. Lead new account onboarding and contracting process.

Market Intelligence and Strategic Insights

Provide strategic market intelligence and competitive insights to senior leadership, identifying emerging trends, platform opportunities, and business risks that influence distribution strategy and commercial execution

Required Qualifications

• 10+ years of progressively senior experience within investment management, wealth management, distribution, national accounts, platform management, or institutional sales.


• Demonstrated success managing senior executive relationships within dealer, bank platforms


• Proven ability to influence product placement, recommended list decisions, and distribution outcomes.


• Strong understanding of Canadian wealth management distribution and intermediary platforms.


• Experience supporting and leading RFI, RFP, DDQ, and due diligence initiatives.


• Undergraduate degree in Business, Finance, Economics, or related discipline.


• CFA, CIM, CFP, MBA, or other relevant industry designation considered an asset.

When you join our team

We'll empower you to learn and grow the career you want.

We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we'll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and

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