Senior Global Demand Generation Manager

• We are seeking a Senior Global Demand Generation Manager to build and execute integrated programs that create, accelerate, and convert demand into qualified pipeline
• Reporting to the Senior Director, Enterprise Acceleration, you will work across North America, EMEA, and Emerging Markets, with distinct approaches for Mid-Market and Enterprise audiences
• The role will have immediate responsibility for several high-priority growth motions, including partner-led demand generation across Hootsuite’s strategic partners and ISV Suite ecosystem
• Develop and execute integrated demand generation programs aligned to regional, segment, product, and revenue priorities, building distinct demand motions for Enterprise and Mid-Market audiences and translating business goals and audience insights into coordinated programs across paid media, SEM, email, webinars, content syndication, and partner channels, managing each from strategy through activation, optimization, and performance analysis
• Balance new demand creation with pipeline acceleration, account progression, and re-engagement opportunities, identifying gaps in funnel progression and building programs to improve conversion, velocity, and pipeline movement
• Use intent, engagement, product, partner, and account-level signals to identify where demand is emerging and where marketing intervention can have the greatest impact, applying platforms such as 6sense or equivalent technologies to improve account prioritization, campaign activation, and coordination with Sales and BDR teams
• Evolve Hootsuite beyond a primarily form-fill-led demand model toward more proactive, signal-informed engagement, partnering with RevOps and Sales to improve how signals translate into clear action, routing, and follow-up
• Partner with Sales, RevOps, and Product Marketing to develop and expand Hootsuite’s account-based marketing approach, supporting account selection, segmentation, buying-group strategy, campaign design, orchestration, and measurement
• Build and oversee practical, repeatable account-based programs that reflect the realities of Hootsuite’s Enterprise sales motion, testing, learning, and scaling based on evidence rather than treating ABM as a standalone campaign or technology deployment
• Own demand generation execution for priority partner motions, including Hootsuite’s strategic partnerships and growing ISV Suite ecosystem, developing joint campaigns that create value for shared audiences and contribute to measurable pipeline outcomes
• Oversee co-branded content, campaign activation, account-based plays, joint events, and other partner-led programs, in collaboration with Partner, Sales, Product Marketing, and RevOps to improve visibility into account introductions, engagement, progression, and partner-sourced or partner-influenced pipeline, establishing repeatable approaches that scale as the partner ecosystem grows
• Work closely with BDR/SDR, Sales, RevOps, Product Marketing, Regional Marketing, Lifecycle, and other channel owners to ensure targeting, messaging, activation, and follow-up are connected. Define clear expectations for how campaign and account signals move into sales action, nurture, recycling, or continued marketing engagement
• Perform other related duties as assigned

Benefits

• 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
• A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
• Accidental death and dismemberment (AD&D) Insurance
• Dental Insurance
• Disability Insurance
• Employee Assistance Program
• Gym / Wellness Reimbursement ($55 per month)
• Gym Discount
• Health Insurance
• Life Insurance
• Maternity Leave
• PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
• Paternity Leave
• Sick Time (for individual employee and family members)
• Bereavement Leave
• Business Travel Insurance
• Company Phones
• Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
• Immigration Assistance
• Phone Bill Reimbursement ($50 per month)
• Remote Work
• 401k
• Employee Discount
• Pet Friendly Workplace
• RRSP Matching
• Volunteer Time Off

This is a hands‑on senior role for someone who can translate business priorities, market signals, and account intelligence into coordinated demand generation programs across regions and segmentsWe are looking for someone who understands how targeting, messaging, channels, sales activation, partner motions, and measurement come together to create a pipelineStrong understanding of Enterprise and Mid-Market demand motions and how they differ in targeting, engagement, sales alignment, and measurementPartner marketing or ecosystem experience, ideally within strategic alliances, co-sell, technology partnerships, or ISV environmentsSenior Professional and specialized level experience of B2B SaaS demand generation experience, with meaningful responsibility for pipeline creation and revenue outcomesStrong analytical judgment and the ability to distinguish activity from meaningful business impactOpen Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understandingProven experience building and running integrated demand generation programs across multiple channels. An equivalent combination of education and / or experience will also be consideredComfort operating in a changing environment, managing multiple priorities, and making thoughtful trade-offs based on business opportunityExperience using intent, engagement, or account intelligence platforms such as 6sense or equivalent technologiesHands‑on experience with account-based marketing, including segmentation, account selection, orchestration, activation, and measurementDecision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunitiesCollaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing team needs over individual needsCreativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutionsIntegrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goalsActive communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactivelySolution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be askedLifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’tResilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunityBar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expectedCritical challenger: You have the trust in your team to ask difficult questions in order to get to the best end resultIntentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of informationAccountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes

#J-18808-Ljbffr