Sr. Program Manager, Social Media

We are seeking an experienced Senior Program Manager, Social Media Enablement to join our premier Wealth Management client’s marketing and digital communications team. In this role, you will lead the planning, coordination, and execution of a high-profile technology initiative to onboard, migrate, and implement a new social media management platform.

This program is critical to modernizing advisor marketing capabilities, elevating the advisor experience, and enabling scalable, compliant, and efficient social media practices across the enterprise. You will work closely with cross-functional partners—including compliance, marketing leaders, and platform specialists—to drive successful project delivery, stakeholder alignment, and change adoption.

Advantages
Advantages of the Role
High-Visibility Impact: Lead a key digital transformation program that directly impacts wealth management advisors and their client engagement strategy.

Hybrid Work Model: Enjoy flexibility with a structured hybrid setup (1 day in-office per week in a state-of-the-art Downtown Toronto location).

Collaborative Environment: Join a tight-knit, expert team in an enterprise financial institution with strong cross-functional engagement across Compliance and Marketing leadership.

Comprehensive Scope: Touch every phase of platform enablement, from project governance and budget tracking to change management, training, and regulatory oversight.

Responsibilities
Key Responsibilities
Program & Project Execution
Drive end-to-end management of the social media platform implementation, migration, and onboarding activities.

Establish and track project timelines, key milestones, deliverables, and budget throughout the program lifecycle.

Coordinate multiple workstreams simultaneously in a fast-paced, deadline-driven setting.

Prepare high-quality executive materials, status reports, and governance documentation to support decision-making.

Change Management & Enablement
Support and help execute the overall change management strategy, including stakeholder engagement, communication plans, training, and user adoption tactics.

Ensure advisors and marketing stakeholders are thoroughly trained and well-versed in the new platform’s features and workflow.

Partner with marketing leadership and consultants to align the platform rollout with overarching advisor marketing strategies.

Governance & Compliance
Collaborate closely with Risk and Compliance teams to ensure the platform operates seamlessly within regulatory frameworks.

Support the establishment of ongoing monitoring and governance protocols for advisor social media activity and pre-approved content distribution.

Qualifications
Qualifications for the Role
Must-Have Requirements
5–7 years of experience leading large-scale program and project management initiatives.

Demonstrated experience delivering complex platform migration and technology implementation projects.

Proven track record supporting change management, stakeholder communications, and user adoption at scale.

Exceptional communication and influencing skills, with the ability to summarize complex information for diverse audiences.

Strong organizational effectiveness, sound judgment, and a proactive, solutions-oriented approach.

Nice-to-Have Requirements
PMP Certification or equivalent project management designation.

Prior experience in Financial Services, Wealth Management, or another heavily regulated industry.

Familiarity or direct experience with enterprise social media management tools (e.g., Hearsay Social, Hootsuite, Sprout Social, Sprinklr).

Soft Skills & Leadership Traits
Strategic Leadership: Ability to navigate seamlessly between high-level planning and hands-on execution.

Relationship Building: Skilled at creating alignment across distinct teams (Marketing, Tech, Risk/Compliance).

Balanced Perspective: Thoughtfully balances business innovation and user experience with regulatory requirements.

Summary

If you are a driven Program Manager with a strong background in platform implementations, change management, and stakeholder orchestration in regulated environments, this contract is an exceptional opportunity to showcase your expertise on a enterprise initiative.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.