DIGITAL OPERATIONS & PERFORMANCE DIRECTOR

Media’s a mess. Bloated budgets. Metrics that mean nothing. Decisions made by dashboards instead of people.

At Epitaph, we’re here to fix that.

We’re an independent media agency built for brands that deserve better, and we believe in Media Done Right. That means media as a craft, not a commodity. Strategy driven by context, not just data. And advertising that doesn’t just reach people, but actually moves them.

We work with some of the most ambitious brands in Canada and the U.S., across every category you can imagine. We help them grow.Not just spend.

About the Role

We’re looking for a Director, Digital Operations & Performance who embodies our shared agency values. In this role, you will lead a talented digital media team with a focus on strengthening how the team works: improving automation across digital operations, identifying practical ways to integrate AI into our digital processes, working closely with new and existing partners and data sources to develop a best-in-class media product offering, and ensuring campaign work is delivered consistently within Epitaph’s agency process. This role is highly collaborative, working closely with planning, account, operations, and leadership teams to improve workflow, quality, and efficiency across digital delivery.

Your Impact

• Oversee an agency digital media team, mentoring and developing team talent. You will help manage workloads, provide ongoing performance feedback, support professional growth, and inspire your team.
• Ensure the digital media team is upskilled through training programs, beta opportunities, and sharing best practices across all digital platforms.
• Lead the development and adoption of automation opportunities across the digital team, streamlining recurring workflows, reporting inputs, QA steps, and operational processes wherever possible.
• Identify practical areas where AI can be incorporated into digital media processes to improve efficiency, accuracy, documentation, reporting support, and team productivity.
• Work closely with new and existing partners and data sources to establish a best-in-class media product offering, ensuring best practices are followed, measured, and consistently met across the digital team.
• Ensure client campaigns are delivered as planned and approved in-platform, with execution aligned to campaign objectives, quality standards, and KPI expectations.
• Mentor team members in-platform where required, transferring knowledge, reinforcing best practices, and building stronger executional capability across the digital team.
• Ensure the digital team is operating within Epitaph’s agency process, including clear workflows, consistent documentation, quality control, timely handoffs, and alignment with cross-functional teams.
• Partner closely with Integrated Planning, Account, Operations, and Finance team members to ensure digital work is connected, organized, and delivered in a way that supports the broader agency workflow.
• Support the team in using tools, templates, and shared systems consistently, while identifying gaps or improvements that can make digital delivery more efficient and repeatable.
• Maintain awareness of platform, technology, automation, and AI developments that may improve how the digital team works, with a focus on practical application within agency operations.

Your Qualifications

• College Diploma or bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, communications, or equivalent experience.
• 8+ years of digital media experience, including at least 4 years in a management role.
• 5+ years of hands-on experience in one or more digital media channels (e.g., paid search, paid social, programmatic, display, or ecommerce).
• Experience improving team workflows, implementing repeatable processes, and supporting operational adoption across digital media teams.
• Strong understanding of digital media operations, campaign execution workflows, platform requirements, QA practices, and reporting processes across multiple digital channels.
• Comfortable exploring automation tools, AI-enabled workflows, and technology solutions that can improve team efficiency, accuracy, and consistency.
• Advanced skills in Microsoft Office Suite (Excel, Word, and PowerPoint).

Your Qualities

• Embraces Epitaph Group values and mindset by exhibiting an entrepreneurial spirit, curiosity, inclusivity, sincerity, adaptability, reliability, and teamwork.
• A demonstrated ability to mentor and lead teams with positive reinforcement and open feedback.
• Skilled at fostering collaborative relationships with cross-functional teams, ensuring team members are aligned, informed, and working within shared agency processes.
• Strong communicator who can translate process changes, automation opportunities, and AI-enabled ways of working into clear direction for the team.
• Exceptional time management and organizational skills, with a proven ability to prioritize workloads.
• Solutions-oriented thinker with strong problem-solving abilities and a continuous improvement mindset.
• Process-mindful and detail-oriented, with the ability to identify inefficiencies, create structure, and support consistent adoption across the team.
• Comfortable managing budgets and numbers, with a solid understanding of BCR and financial management.

Salary Range: $100,000-$120,000 CAD per year, plus eligibility for an annual bonus.

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