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Senior Manager for Loyalty Transformation at RBCRBC • Toronto, ON, Canada
Senior Manager for Loyalty Transformation at RBC

Senior Manager for Loyalty Transformation at RBC

RBC • Toronto, ON, Canada
14 days ago
Job type
  • Full-time
Job description
Lead the digital transformation of Avion Rewards with RBC as a Senior Manager. Your expertise in digital marketing and optimization will enhance the customer journey and drive engagement. In this pivotal role, you will own the public website ecosystem for Avion Rewards, focusing on strategy, customer insights, and content management. You'll leverage analytics and lead optimization initiatives that improve acquisition and conversion rates. Team up with cross-functional partners to deliver seamless digital experiences that align with business objectives. Key Responsibilities: • Define and execute the strategic roadmap for avionrewards.com • Manage end-to-end digital content strategy aligned to customer needs • Utilize customer behavior analytics to enhance engagement • Collaborate with the Cards Digital Marketing team on AEO/SEO • Improve website performance with clear data-driven decisions Requirements: • 7+ years in digital marketing or website strategy • Proven leadership in website transformation initiatives • Strong understanding of web analytics and conversion optimization • Experience working in Agile frameworks • Knowledge of accessibility and AEO/SEO standards Your strategic mindset will shape the Avion Rewards digital landscape at RBC. #J-18808-Ljbffr
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Senior Manager for Loyalty Transformation at RBC • Toronto, ON, Canada

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