Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit bursonglobal.com
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We’re looking for a digital specialist with experience in paid media, SEO, and GEO.
Reporting to our Senior Director, Digital, the Digital/Social & Influencer Analyst will play a key role in supporting digital research, planning, and paid media solutions for our clients. This role will be responsible for helping to plan, implement, manage, and report on organic and paid media performance as well as SEO and GEO.
Based in Toronto, you will work within our Digital team, working closely with our practice teams and consultants across Canada to execute digital paid media across social, programmatic, and search.
The role is perfect for a digital marketing native, someone who has 4-6 years’ experience working hands-on within the social advertising platforms – including Meta, TikTok, LinkedIn, and Google. They will have a proven ability to manage the end-to-end planning and optimization process. They will be responsible for supporting a range of clients and sectors—such as, Consumer, Health, Tech, Public Affairs, and Energy—with a variety of objectives.
You will be responsible for supporting our sector teams and clients throughout the end-to-end campaign management process, including:
What you’ll need to get here:
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#J-18808-LjbffrSenior Consultant, Digital and Paid Media Analyst (SEO, GEO, Paid) • Toronto, ON, Canada
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