Senior Research Manager, Market Strategy and Understanding

Senior Research Manager, Market Strategy and Understanding

Toronto, ON, Canada (Hybrid)

Job Description

Title: Senior Research Manager, Market Strategy and Understanding

Location: Hybrid - Toronto

Please note: This role is a 12-month contracted position. The role is still eligible for PTO and benefits.

At Ipsos, we make market research work. We know numbers. We understand people. And we succeed in delivering results. That’s why so many of the world’s leading brands and organizations look to us for their research needs. Operating in over 80 countries, we’re a global leader in survey-based market research and one of the fastest-growing and most successful firms in the business. Our research focuses on five areas of specialty – advertising, marketing, public opinion, loyalty, and media – and our work focuses on our people and our clients.

As a Senior Account Manager, you will work with clients to understand their business issues and execute custom research projects to meet their needs. You will manage multiple projects from start to finish, including designing research approaches with senior team members, liaising with partners in Research Operations to execute projects, analyzing data to generate insights, developing recommendations, and creating compelling presentations that help illuminate the human behaviours behind the data. You will also have a role to play in business development – working on proposals, thought leadership, and sales narratives. The Senior Account Manager will report to the Vice President and join a team of curious-minded researchers and client partners.

Primary responsibilities include

• Understand and address business needs/issues of respective clients.
• Assist in proposal development with senior colleagues as needed.
• Work with other senior team members on thought leadership pieces, sales materials, and public-facing insights for marketing and business development.
• Manage multiple survey-based market research projects at once, within timeline and budgets, including working closely with colleagues in our Operations groups to oversee all components of projects.
• Design questionnaires and plan analyses.
• Analyze data and draw conclusions; prepare reports and presentations; make recommendations based on the insights that address the client’s business needs.
• Manage overall project profitability.
• Maintain and strengthen client relationships through exceptional service and consultation.
• Coaching junior staff to develop their project management and research skills.

Ideal Candidate has the following Skills and Experience

• 5+ years relevant experience (supplier side market research preferred).
• Strong quantitative, research, analytical, interpersonal, and problem‑solving skills.
• Ability to turn data into insights through analysis and storytelling.
• Ability to oversee and direct multiple projects.
• Must be self‑motivated and entrepreneurial (i.e., ability to think independently).
• Intellectually curious with a desire to better understand the “why” behind the data.
• Works well in a team environment with senior and junior colleagues.
• Excellent oral and written communication skills, including the ability to review the work of others for grammar, formatting, and voice.
• Bachelor’s Degree required – market research, marketing, and/or business coursework/programs are an asset.

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $73,000 - $75,000 CAD. Your final base salary will be determined based on several non‑discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

What’s in it for you:

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

Inclusive Workplace Commitment

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or any other protected class and will not be discriminated against on the basis of disability.

About the Team

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein. We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).

About Us

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data‑driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top‑quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

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