Category Manager

Role Purpose

Provide category management support for Chain Retail customers, using shopper, category, assortment, space, and performance insight to help customers grow their categories and improve planograms while advancing Diageo Canada priorities.

Key Responsibilities

• Develop category-management recommendations for chain retail customers (& LCB’s where required), including assortment, planogram, space, pricing, and promotional opportunities.
• Analyze category, shopper, customer, competitive, and performance data to identify growth opportunities and risks.
• Partner with KAMs and Sales Director, Chain Retail to support national/private retail HQ conversations and customer planning.
• Build customer-facing category selling stories, presentations, and recommendations that support category growth and Diageo objectives.
• Collaborate with Marketing, Commercial Strategy, RGM, Analytics, and broker networks on category priorities and execution standards.
• Track impact of planogram, assortment, and category recommendations and incorporate learning into future work.
• Stay current on regulatory and retail changes affecting private retail, RTD/beer, spirits, and category dynamics.
• Key Outputs: Customer category reviews, planogram recommendations, and assortment analyses. Shopper/category insights and customer-facing selling stories. Category growth plans aligned with chain retail priorities. Performance tracking and post-implementation learning. Tools and templates for KAM category conversations.

Qualifications/Experience Required

• 6+ years of category management, customer insights, shopper insights, sales strategy, or retail analytics experience.
• Strong data analysis, story-building, planogram/assortment, and customer presentation skills.
• Experience with chain retail, grocery, convenience, club, or private retail customers preferred.
• Experience with Nielsen, Dunnhumby, and large data sets
• Ability to partner with KAMs, Marketing, CSP, RGM, and external customers.
• Understanding of regulated beverage alcohol or CPG categories preferred.

Working with Us Compensation Range: $101,250.00 CAD - $151,250.00 CAD

This posting is being published in relation to a currently existing vacancy. Please note that Diageo uses artificial intelligence in the recruitment process as that term is defined under O. Reg 476/24.

Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :Regular Primary Location:Downtown Toronto Additional Locations :

Job Posting Start Date : 2026-06-29

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ

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