Lead Digital Product Manager – Everyday Value

What is the opportunity?

Avion Rewards is an award-winning, internationally recognized loyalty and consumer engagement platform that provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. Our program is strengthened by RBC’s partnership ecosystem, which includes leading brands (many with their own proprietary loyalty programs), providing Avion members with greater flexibility with countless ways to earn and redeem, and creating unique opportunities for strategic partners to extend their reach and the value they provide to Canadians.

Job Description

The Lead Digital Product Manager – Everyday Value is a role within our Everyday Rewards team, responsible for delivering a suite of compelling loyalty products to engage merchants and members within the Avion ecosystem. This currently includes Linked Loyalty, Avion Offers, and ShopPlus – our shopping browser extension.

The Lead Digital Product Manager will be responsible for aligning to the Everyday Value strategy, and for managing the product, roadmap, and associated P&L. In this capacity, they will act as the subject matter expert, to oversee the delivery of key initiatives. They will prioritize delivering the best possible product and value to Avion merchants and members, and will proactively identify and execute on new opportunities to evolve our offering and capabilities.

What will you do?

Design & Expand Avion Everyday Value Program

• Act as expert of program capabilities to ensure proactive planning of enhancements with digital delivery
• Collaborate with senior management teams and merchant sales/relationship to understand merchant demands for new campaign structure/models
• Work closely with product, design, and technology partners to deliver a cohesive member journey
• Review/sign off on all business requirements documentation including the coordination of all approvals prior to the execution of program changes
• Work closely with digital delivery teams to lead all new business development enhancements and capabilities
• Act as the lead to prioritize all program enhancements

Execute/Deliver multiple phases of product management

• Interact with senior business and product management to understand business objectives on the merchant solutions & prioritization to align priority of deliverables.
• Supports Director in planning and prioritization of deliverables
• Follows all personal client data governance policies that aligns to and support Canadian Banking business strategies and priorities
• Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data usage of client data, privacy guidelines and governance policies and processes.
• Responsible for development of complex program enhancements, integrating and leveraging learnings from past and post deliverables
• Help articulate and execute on shared OKRs and KPIs for Loyalty outcomes
• Be the voice of the client value stream in various internal forums

Program Insights/Analytics & Enhancements:

• Act as expert of program capabilities to ensure proactive planning of enhancements with digital product management.
• Builds go to market strategies based on new enhancements & program insights
• Act as Peer coach and shares best practice with team
• Train and mentor new team members, as needed

What do you need to succeed?

Must have:

• 5+ years experience in building digital products from strategy to execution
• Experience in loyalty and e-commerce is valued
• Demonstrated proactive leadership in a cross functional environment
• Strong business acumen and strong analytical, communication and presentation skills
• Strong problem solving skills and ability to conceptualize
• Demonstrated ability to lead and work collaboratively through impact and influence in a cross functional environment
• Attention to detail, organization, ability to multi task and time management is critical

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work
• Opportunities to take on progressively greater accountabilities
• Access to a variety of job opportunities across business and geographies

Job Skills

Business Case Design, Communication, Critical Thinking, Digital Products, Effectiveness Measurement, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Management, Product Services, Product Strategies, Results-Oriented, Waterfall Model

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

Posted Date: 2026-07-21

Application Deadline: 2026-08-04

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

#J-18808-Ljbffr