Senior Global Demand Generation Manager

We are seeking a Senior Global Demand Generation Manager to build and execute integrated programs that create, accelerate, and convert demand into qualified pipeline. This hands‑on senior role translates business priorities, market signals, and account intelligence into coordinated demand generation programs across regions and segments. The role reports to the Senior Director, Enterprise Acceleration and operates across North America, EMEA, and Emerging Markets with distinct approaches for Mid‑Market and Enterprise audiences.

Responsibilities

Develop and execute integrated demand generation programs aligned to regional, segment, product, and revenue priorities. Build distinct demand motions for Enterprise and Mid‑Market audiences and translate business goals and audience insights into coordinated programs across paid media, SEM, email, webinars, content syndication and partner channels, managing each from strategy through activation, optimization and performance analysis.

Balance new demand creation with pipeline acceleration, account progression and re‑engagement opportunities. Identify gaps in funnel progression and build programs to improve conversion, velocity and pipeline movement.

Use intent, engagement, product, partner and account‑level signals to identify where demand is emerging and where marketing intervention can have the greatest impact, applying platforms such as 6sense or equivalent technologies to improve account prioritization, campaign activation and coordination with Sales and BDR teams.

Evolve Hootsuite beyond a primarily form‑fill‑led demand model toward more proactive, signal‑informed engagement, partnering with RevOps and Sales to improve how signals translate into clear action, routing and follow‑up.

Partner with Sales, RevOps and Product Marketing to develop and expand Hootsuite’s account‑based marketing approach, supporting account selection, segmentation, buying‑group strategy, campaign design, orchestration and measurement.

Own demand generation execution for priority partner motions, including strategic partnerships and the growing ISV Suite ecosystem, developing joint campaigns that create value for shared audiences and contribute to measurable pipeline outcomes.

Oversee co‑branded content, campaign activation, account‑based plays, joint events and other partner‑led programs, in collaboration with Partner, Sales, Product Marketing and RevOps to improve visibility into account introductions, engagement, progression and partner‑sourced or partner‑influenced pipeline.

Work closely with BDR/SDR, Sales, RevOps, Product Marketing, Regional Marketing, Lifecycle and other channel owners to ensure targeting, messaging, activation and follow‑up are connected. Define clear expectations for how campaign and account signals move into sales action, nurture, recycling or continued marketing engagement.

Perform other related duties as assigned.

Qualifications

• Senior professional or specialized level experience of B2B SaaS demand generation, with meaningful responsibility for pipeline creation and revenue outcomes.
• Proven experience building and running integrated demand generation programs across multiple channels.
• Strong understanding of Enterprise and Mid‑Market demand motions and how they differ in targeting, engagement, sales alignment and measurement.
• Hands‑on experience with account‑based marketing, including segmentation, account selection, orchestration, activation and measurement.
• Experience using intent, engagement or account intelligence platforms such as 6sense or equivalent technologies.
• Partner marketing or ecosystem experience, ideally within strategic alliances, co‑sell, technology partnerships or ISV environments.
• Strong analytical judgment and the ability to distinguish activity from meaningful business impact.
• Comfort operating in a changeable environment, managing multiple priorities and making thoughtful trade‑offs based on business opportunity.

Key Qualities

• Consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities.
• Clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding.
• Seeks new and better ways of doing things, generates original and imaginative ideas, products or solutions.

WHO YOU ARE

• Solution seeker: focused on tackling new challenges, solving problems and moving the business forward and not waiting to be asked.
• Lifelong learner: has a growth mindset, learns, experiments, seeks, applies and provides feedback and shares what works with the team.
• Resilient adapter: brings a thoughtful, calm approach and a focus on finding opportunity in change and challenges.
• Intentional collaborator: builds positive working relationships across the business, brings people together to foster new opportunities and facilitates efficient flow of information.
• Critical challenger: trusts the team to ask difficult questions to reach the best end result.
• Active communicator: listens actively and communicates ideas and information clearly, inclusively and proactively.
• Integrated thinker: looks beyond the role and responsibilities to understand how the team’s work drives broader organizational goals.
• Accountable owner: takes pride in the work and owns it with a mindset of ultimate accountability and reliability for outcomes.
• Bar‑raiser: steps up to help the team grow and succeed, even when that means exceeding expectations.

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

Canada Pay Range for This Role: $116,100 — $162,700 CAD

Use of AI in Hiring: Hootsuite uses artificial intelligence to support the recruitment process. The tools may assist with screening and assessing applicants and/or summarizing interview feedback. All final hiring decisions are made by human decision‑makers who use professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our Careers Privacy Policy.

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