Senior Manager, Marketing Analytics (Lottery)

Who we are

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values:champion health,practice humility,embrace change,driveimpact,learnandgrowandbe heartfeltas we work together to beat heart disease and stroke.

We believe in equity,diversityand inclusion―it’sembedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racializedcommunities,2SLGBTQIA+communities, women, and peoplelivingwithdisabilities are encouraged to apply.

To learn more about our mission, values,commitment to EDI,and the difference Heart & Strokemakes in the lives ofpeople in Canada at every age, please visit our website.

The opportunity

PleasenoteHeart&Strokeoffersahybridworkoption.Candidates can work from anywhere in Canada.Must be available to work in Toronto 4/6 times a year

The Senior Manager, Marketing Analytics plays a critical leadership role in driving Heart & Stroke’s fundraising success and mission impact by ensuringaccurate,strategicand innovative use of data across fundraising programs, missionproductsand marketing campaigns.This position leads the delivery of high-impact analytics and data-driven insight to inform decision-making, shape strategy, and maximize net revenue growth, constituent loyalty, lifetime value, and engagement within portfolios supported.

This role serves as a senior-level strategic partner to business stakeholders, providing thought leadership that supports the design,executionand evolution of portfolio strategies.The Senior Manager leads a team of analysts responsible for business-critical data operations,reportingand analysis.In addition, theyleverageexternal analytics consultants and agencies to scale capacity, address skills gaps, and ensure thetimelydelivery of analytics products.They oversee analytics strategy, segmentation, targeting, processdocumentationand data management for supported portfolios.

The Senior Manager works closely with program leads across the organization, providing expert consultation and influencing innovative data-driven solutions that strengthen program effectiveness and outcomes.They engage proactively inestablishinggovernance, controls and processes that mitigate financial and reputational risks associated with errors in data quality and usage.Leading with vision and strategic foresight, the Senior Manager ensures constituent and marketing data is accurately translated into actionable insights, driving the Foundation’s mission forward.

How you will make an impact every day

Provide strategic marketing and business analytics support for suite of programs and projects in portfolio

• Strategically collaborate and consult with cross functional business leads using data analysis to influence critical decisions, shapestrategyand tactics,ultimately contributingto the strategic direction of programs and projects.

• Develop evaluation frameworks for program strategies, aligning data insights with program goals to assess performance, drive continuous improvement and maximize fundraising impact

• Collaborate with business leads to createaccurateforecasts/reforecasts to support their budget development and program optimization

• Drive campaign improvements by connecting drivers of future donor trends to historicalbehaviours, creating risk modules and test hypothesis using rigorous and complex analysis.

• Enhance,improveand/or create scalable measurement frameworks for program success, supported by self-service visualization tools that enable real-time insights and data-driven decisions, allowing program leads tooptimizeresource allocation for greater effectiveness.

• Lead donorbehavioursanalysis and segmentation, collaborating with senior leaders to improve engagement, acquisition,retentionand value maximization of different donor segments

• Build andmaintainkey internal relationships with internal stakeholders to support programs’objectives, and enableaccurateandtimelyanalysis

• Champion advancement of analytical competency for fundraising teams, promoting strong data governance and working to improve data integrity, accuracy, reliability

• Collaborate with IT to improve data pipelines by creating identifying needs as they arise, documenting them, engaging ITstakeholdersand managing implementationin order to improve team data resource availability

• Deliver in-campaign as well as post-campaign analysis that informs decision makers in-campaign actions, as well as future strategies and tactics

• Respond to ad hoc requests from SLR or ET leaders to prepare lottery analysis to inform the board or finance committee.

Manage external vendors to ensure campaign success and ensureaccurate,timelydelivery analytics products/services

• Build andmaintainkey external relationships (ie– Vendors) to support program and projectobjectives, and enableaccurateandtimelyanalysis

• Identifycapacity or skills gaps and engage vendors as needed to ensure analytics products and services are delivered accurately and on schedule

• Onboard vendors to analytics projects by providing clear requirements, timelines, and delivery expectations, as well as developing clear SOWs and work plans

• Ensure data request from data sources managed by vendorsremainfunctional and are properly governed according to theappropriate protocols

• Collaborate with key stakeholders and vendors to support campaign planning and ensure data setup is strategically aligned with campaign goals such that execution and evaluation is possible and reducing failures in execution, resourcemisallocationand lost opportunity

Manage data operations and data management mechanics to support the successfulimplementingand optimization of marketing,fundraisingand mission campaigns.

• Collaborate in the planning, execution and evaluation of the Foundation’s multi-channel core fundraising campaigns, ensuring that data is set up toproperly enableexecution and evaluation, focusing on effective targeting, personalization, and campaign optimization

• Collaborate with business,Analyticsand IT stakeholders to define data needs and build scalable conceptual data models that support strategic implementation and enableaccuratemeasurement of program and campaign effectiveness.

• Manage the operations calendars, ensuring critical communication data needs are requisitioned, documented, requested, quality-checked, and delivered on time, mitigating risk that delays or bad data quality might have on revenue or donor experiences

• Responsible for quality checks and controls performed by team members to ensure that data errors and delays do notimpactrevenue or donor experience

• Develop and document new data protocols to ensure knowledge sharing and transfer is completed

• Collaborate proactively across the organization to stay informed of other H&S programs and activities toidentifyopportunities for learning,insightand collaboration

Budgeting and Planning

• Collaborate with Director, Constituent Data and Analytics to plan out development of team and operational infrastructure used by team

• Collaborate with business leads to develop and fine tune multi-year and annual plans that ensure alignment with organizational goals, and mitigate against revenue losses, inefficiencies in resource allocation and missed opportunities

• Create and manage the calendar of data and reporting needs for all programs within the portfolio, ensuring meeting critical paths and availability of resourcing and budgets

• Manage intake and calendar for team’s work

• Monitor,researchand share market trends, evolving thinking and technologies and the implications to H&S programs

Support for Business and Technology transition projects

• Participate, as Subject Matter Expert, on projects related to Business and technology transformation

• Collaborate on vision, roadmaps, business requirements gathering, planning, design, execution and evaluation activities associated to Business andIT transitionprojects

Data and Analytics Innovation

• Champion advancement of analytical competency by influencing and advocating data-driven decisions for teams across the organization

• Continuouslymonitorand integrate emerging trends, tools, methodologies, and AI-enabled capabilities embedded within analyst and end-user workflows to enhance strategic decision-making andmaintaincompetitive relevance in a rapidly evolving technical landscape

• Proactively ask questions and make recommendations to internal clients to ensure an innovative scope is applied to all strategy work

• Keeping current with technology and trends in constituency analytics

Talent Management

• Lead talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential.

• Provide clear direction on business goals and priorities; ensureoptimaldeployment of resources to achieve business goals.

• Build and develop cohesive lateralrelationshipscross functionally.

• Establish performance plan andobjectivesand review on an ongoing basis; provide coaching and feedback as per the performance management process

• As required, recruit skilled talent in support of current and future Foundation needs, following Foundation policies, interviewingmethodologyand assessment guidelines.

• Familiarize andcomply withall H&S policies while ensuringaccurateadministration of employee related information:absencerecords, vacation, title, etc.

Who we need

Education

• University degree and a combination of applicable work experience

Experience

• Minimum 7 years’ experience of Business and Marketing Analytics experience in a customer centered organization

• At least 3 years of people management experience (virtually wouldbe an asset)

• Experience working with customer databases, CRMs, and front-end reporting/visualization tools (Power BI, Tableau)

• Solid experience and understanding of data to informMulti-Channelmarketing strategy and tactics - including email, digital and brand marketing, as well as offline channels like mail and outbound telephone

• Experience managing external suppliers and consultant relationships

• Experience working with charity lottery analytics is an asset

• Experience with sales pipeline analytics is an asset

• Experience reporting on mass media campaigns including all types of digital (paid, social, etc...) and traditional media channels

Skills

• Solid business acumen and understanding of Marketing principles and processes

• Exceptional communication and presentation skills

• Exceptional data skills using SQL, Excel, DAX, R, Python

• Experience using cloud Data Warehouse solution (BigQuery, Snowflake, Redshift)

• Exceptional understanding of digital tracking frameworks including strong skills using Google Analytics 4, and working knowledge of the functioning of Google Tag Manager

• An extremely strong ability to translate data into action

• Strategic influencing skills and the ability to drive both understanding and agreement through intellect, interpersonal, negotiation and analytical skills

• Knowledge of data-visualization including Power BI or Tableau

• Experience working with google analytics and knowledge of digital tagging

• Proficiencyin application and evaluation of predictive data models

• Good grasp of statistical analysis

• An understanding of donor experience would be an asset

• Ability to translate complex ideas to layperson language

• Ceaseless curiosity and an ability to delve into the data to prove/disprove hypothesis

• Exceptional project management skills and ability to oversee and execute on complex campaign schedules

• Very strongability to manage multiple demands

• Ability to influence without authority

• Understanding of customer file segmentation and strategic planning based on ongoing interactive communication

• Must be a team player with strong interpersonal skills including collaboration and consultation

• Comfort with turning ambiguity to process and action

What we offer

At Heart & Stroke, we make it a priority to foster aculture of caring by implementing practices and programs that foster respect, compassion,trustand attentiveness to our own and others’ health and well-being.

This role offers ahiringrange of $95,000to $120,000, aligned with our compensation framework and your professional background.Webelieve that time off is integral to the personal health andwellness ofour employees. We offer agenerous paid time-off package including vacation days, personal days, wellness days,and paid company-wide closure between December 25 and January 1.Wealsoprovide competitive health, medical, dental and vision benefits, life insurance,disabilitybenefits,anemployeeassistanceprogram (EAP)and a defined contribution pension plan with employer matching.Our employees alsoenjoyaflexiblehybrid workingmodeland reimbursement for mobile phones and home office setup, as well as opportunitiesfor professional development.

Applicants must be currently residing in Canada and legally entitled to work in Canada.

Accommodation

We are committed to fostering an inclusive, barrier-freeand accessible environment. If you have been contacted for an interview and require accommodation toparticipatein the recruitment and selection process, please let us know and we will do our best to address your needs.

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