Senior Salesforce Analyst, Marketing Delivery

Work Location:

Toronto Ontario Canada

Hours:

37.5

Line of Business:

Analytics Insights & Artificial Intelligence

Pay Details:

$81600 - $115200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Department Overview

As part of TDs Marketing department the North American Growth Marketing team is responsible for leading digital marketing and 1:1 marketing capabilities across the enterprise. The team is mandated to build and modernize TDs digital marketing ecosystem and enable personalized relevant and timely 1:1 communications across customer interactions and channels.

Growth Marketing supports TD Bank Groups central marketing function with high-quality innovative and insight-driven solutions that help build value for customers and shareholders. As a North American centre of excellence the team supports consumer-facing lines of business across TD including portfolios such as Real Estate Secured Lending while partnering closely with Marketing Business Units Integrated Marketing Planning 1:1 Personalization and Salesforce Centres of Excellence.

Job Description

TD is modernizing its marketing ecosystem to deliver personalized relevant and timely communications to customers through their channel of choice. As part of the Marketing Delivery team and Salesforce ecosystem this role is responsible for the well-managed design execution measurement and optimization of targeted direct-to-consumer and journey orchestration campaigns.

The successful candidate will lead end-to-end campaign delivery across Salesforce Marketing Cloud and related Salesforce capabilities including Loyalty Management Data Cloud / Data 360 Marketing Cloud Engagement and Salesforce Personalization. This includes campaign build audience creation and segmentation journey design technical configuration quality control performance measurement and continuous process improvement.

Responsibilities

• Lead the end-to-end design execution measurement and optimization of targeted marketing campaigns and customer journeys across Salesforce Marketing Cloud and related Salesforce platforms.

• Partner with Marketing Business Units Integrated Marketing Planning and Personalization teams to translate business objectives into data-driven campaigns and customer experiences.

• Design and configure cross-channel campaigns journeys audience segmentation entry/exit criteria automated triggers personalization and testing strategies.

• Build and deploy campaigns using Salesforce Marketing Cloud tools including Journey Builder Email Studio Automation Studio Data Cloud and Loyalty Management.

• Manage audience data segmentation and campaign targeting using data extensions filters APIs SQL and related Salesforce capabilities.

• Develop and maintain responsive campaign templates dynamic content and personalized customer experiences using AMPscript HTML CSS and SQL.

• Perform quality assurance testing troubleshoot campaign issues and ensure campaign accuracy accessibility compliance and successful deployment.

• Analyze campaign performance provide actionable insights and identify opportunities to improve marketing effectiveness and ROI.

• Leverage analytical tools including Python PySpark SQL and Databricks to enhance campaign design delivery and measurement.

• Manage multiple initiatives simultaneously while collaborating effectively with cross-functional teams to deliver high-quality results on time.

Required Qualifications

• 4 years of experience in direct marketing campaign management marketing analytics consulting agency financial services telecom or another high-volume marketing environment.

• 2 years of Salesforce Marketing Cloud experience including campaign delivery journey orchestration audience segmentation and marketing automation.

• Hands-on experience with Salesforce Marketing Cloud capabilities such as Journey Builder Email Studio Automation Studio Data Extensions Audience Builder and Data Cloud.

• Proficiency with SQL and experience using AMPscript HTML and CSS to support personalization automation and campaign development.

• Experience with Python and/or PySpark cloud-based data environments and customer data analysis.

• Strong understanding of direct marketing principles including segmentation testing methodologies campaign measurement and optimization.

• Knowledge of CASL and email marketing regulations.

• Excellent communication stakeholder management analytical and project management skills.

• Ability to manage multiple priorities in a fast-paced environment with strong attention to detail.

Preferred Qualifications

• Salesforce Marketing Cloud certifications (Administrator Developer and/or Email Specialist).

• Experience in financial services or another regulated industry.

• Experience working in matrixed organizations and Agile environments.

• Experience with Unica Campaign Databricks Salesforce Personalization or Loyalty Management.

• Advanced knowledge of AMPscript CSS and dynamic content development.

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we strive to make every interaction product and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to foster deeper relationships ensure disciplined execution and build a simpler faster banking experience. TD is deeply committed to being a leader in client experience that is why we believe that all colleagues no matter where they work are client facing. Together we are reimagining what banking can be for our clients colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development

If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If youre passionate about helping clients and building deep lasting relationships TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

Were committed to your success and foster a respectful workplace where diverse perspectives are valued everyone has fair opportunities to grow and you can unlock your full potential to achieve your career goals. Here at TD we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet

Required Experience:

Senior IC

Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 81600 - 115200