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Thumbtack SEM Marketing Strategy ManagerThumbtack • Toronto, ON, Canada
Thumbtack SEM Marketing Strategy Manager

Thumbtack SEM Marketing Strategy Manager

Thumbtack • Toronto, ON, Canada
18 days ago
Job type
  • Full-time
Job description
Take charge as Thumbtack’s SEM Marketing Strategy Manager, optimizing paid search initiatives to connect homeowners with local services. Your expertise will guide creative marketing solutions. This vital role is centered around enhancing Thumbtack's visibility and service offerings through targeted SEM strategies. With a minimum of 8 years of paid digital advertising, you will drive campaign optimizations and develop effective tracking systems that leverage data analytics, while ensuring seamless collaboration with internal teams. Key Responsibilities: • Lead SEM initiatives to engage new customers • Optimize Google and Microsoft ad campaigns • Build a roadmap for ad copy and bidding experiments • Collaborate with analytics and engineering for seamless tools • Measure performance metrics using integrated data sources Requirements: • 8+ years in paid digital advertising is essential • Strong track record of SEM performance improvement • Experience managing ad vendor relationships • Familiarity with TROAS and LTV strategies • Solid analytical skills for effective campaign tracking Bring your strategic SEM vision to Thumbtack’s marketing initiatives. #J-18808-Ljbffr
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Thumbtack SEM Marketing Strategy Manager • Toronto, ON, Canada

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