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TD Bank
Senior Salesforce Analyst, Marketing DeliveryTD Bank • Toronto, ON, Canada
Senior Salesforce Analyst, Marketing Delivery

Senior Salesforce Analyst, Marketing Delivery

TD Bank • Toronto, ON, Canada
17 days ago
Job type
  • Full-time
Job description

Lieu et Horaires

Lieu de travail : Toronto, Ontario, Canada
Horaire : 37,5 heures
Secteur d’activité : Analyses, informations et intelligence artificielle
Détails de la rémunération : 81,600 - 115,200 CAD

Description du poste

TD est en train de moderniser son écosystème de marketing pour offrir des communications personnalisées et pertinentes aux clients à travers leur canal préféré. En tant que membre de l’équipe North American Growth Marketing, vous serez responsable de la conception, de l’exécution, de la mesure et de l’optimisation des campagnes ciblées et des parcours clients dans Salesforce Marketing Cloud et les plateformes Salesforce associées.

Responsabilités

  • Lead the end‑to‑end design, execution, measurement, and optimization of targeted marketing campaigns and customer journeys across Salesforce Marketing Cloud and related Salesforce platforms.
  • Partner with Marketing, Business Units, Integrated Marketing Planning, and Personalization teams to translate business objectives into data‑driven campaigns and customer experiences.
  • Design and configure cross‑channel campaigns, journeys, audience segmentation, entry/exit criteria, automated triggers, personalization, and testing strategies.
  • Build and deploy campaigns using Salesforce Marketing Cloud tools including Journey Builder, Email Studio, Automation Studio, Data Cloud, and Loyalty Management.
  • Manage audience data, segmentation, and campaign targeting using data extensions, filters, APIs, SQL, and related Salesforce capabilities.
  • Develop and maintain responsive campaign templates, dynamic content, and personalized customer experiences using AMPscript, HTML, CSS, and SQL.
  • Perform quality assurance testing, troubleshoot campaign issues, and ensure campaign accuracy, accessibility, compliance, and successful deployment.
  • Analyze campaign performance, provide actionable insights, and identify opportunities to improve marketing effectiveness and ROI.
  • Leverage analytical tools including Python, PySpark, SQL, and Databricks to enhance campaign design, delivery, and measurement.
  • Manage multiple initiatives simultaneously while collaborating effectively with cross‑functional teams to deliver high‑quality results on time.

Qualifications requises

  • 4+ années d’expérience en marketing direct, gestion de campagnes, analyse marketing, conseil, agence, services financiers, télécom, ou un autre environnement marketing à haute volume.
  • 2+ années d’expérience avec Salesforce Marketing Cloud, y compris la livraison de campagnes, l’orchestration de parcours, la segmentation d’audience et l’automatisation marketing.
  • Expérience pratique avec les fonctionnalités Salesforce Marketing Cloud telles que Journey Builder, Email Studio, Automation Studio, Data Extensions, Audience Builder et Data Cloud.
  • Maîtrise de SQL et expérience avec AMPscript, HTML et CSS pour la personnalisation, l’automatisation et le développement de campagnes.
  • Expérience avec Python et/ou PySpark, environnements de données basés sur le cloud et analyse de données clients.
  • Compréhension solide des principes du marketing direct, notamment la segmentation, les méthodologies de test, la mesure des campagnes et l’optimisation.
  • Connaissance de CASL et des régulations marketing par courriel.
  • Excellentes compétences en communication, gestion des parties prenantes, analyse et gestion de projet.
  • Capacité à gérer plusieurs priorités dans un environnement dynamique avec une grande attention aux détails.

Qualifications préférées

  • Certifications Salesforce Marketing Cloud (Administrator, Developer, et/ou Email Specialist).
  • Expérience dans les services financiers ou dans une autre industrie réglementée.
  • Expérience de travail dans des organisations matricielles et des environnements Agile.
  • Expérience avec Unica Campaign, Databricks, Salesforce Personalization ou Loyalty Management.
  • Connaissance avancée d’AMPscript, CSS et de développement de contenu dynamique.
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Senior Salesforce Analyst, Marketing Delivery • Toronto, ON, Canada

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