Coordinator, Digital Marketing

About Us:

Cassels Brock & Blackwell LLP is a leading national law firm focused on serving the transaction, advocacy and advisory needs of Canada’s most dynamic business sectors. We have one of the largest business law practices in the country, serving multinational, national and mid-market clients from our offices in Toronto, Vancouver and Calgary.

Our Culture:

At Cassels, our mission is to attract, retain and promote individuals of exceptional ability and talent from as broad a range of backgrounds as possible. We offer meaningful career opportunities, invest in professional growth, and foster an inclusive environment. Our Firm’s success is built on the unique skills, perspectives, experiences and values of each individual. We encourage a corporate culture that respects and celebrates the dignity, value and diversity of all.

Role Overview:

Our firm is currently seeking a Coordinator, Digital Marketing, in our Business Development & Marketing department, reporting to the Manager, Marketing & Communications. This role will support the firm's digital communications and client engagement initiatives, with a primary focus on client event marketing. Reporting to the Manager, Marketing & Communications and working closely with colleagues across Business Development & Marketing, this role coordinates the planning, execution, and reporting of email marketing campaigns that support client events, webinars, sponsorships, and other firm initiatives.

Working closely with the Events & Client Experience team, Business Development professionals, and the firm's CRM administrator, the Coordinator helps ensure that communications reach the right audiences through effective audience segmentation, list management, and campaign execution.

The successful candidate will be responsible for:

Email Marketing & Event Communications

• Coordinating the execution of email marketing campaigns supporting client events, webinars, sponsorships, and other firm initiatives.
• Creating, building, testing, scheduling, and deploying event communications, including invitations, reminders, confirmations, logistical communications, and post-event follow-up materials.
• Maintaining campaign schedules and communication timelines to ensure deadlines are met and deliverables are completed on time.
• Conducting quality assurance reviews to ensure accuracy, branding consistency, functionality, and compliance with firm standards.
• Monitoring campaign performance and engagement metrics, preparing reports and insights to support continuous improvement.
• Supporting the development of templates, processes, and best practices that enhance the efficiency and consistency of digital communications.

CRM & Event Support

• Working closely with the CRM administrator and Events & Client Experience colleagues to support the development of targeted invitation lists for client events and sponsorship activations.
• Assisting with audience segmentation, contact list refinement, data validation, and quality assurance activities to improve campaign effectiveness.
• Supporting RSVP tracking, registration monitoring, attendance reporting, and related event communications processes.
• Preparing attendee reports and participation analyses to assist stakeholders with event planning and follow-up activities.
• Contributing to the development of reporting and insights that support event strategy and client engagement initiatives.

Social Media & Digital Channel Support

• Supporting the execution of social media campaigns promoting client events, sponsorships, thought leadership initiatives, and firm announcements.
• Assisting with the development of pre-event promotional content and post-event recognition or recap communications.
• Assisting with website content updates, including event listings, publications, biographies, news items, and related marketing materials.
• Providing project support for content marketing initiatives, newsletters, thought leadership campaigns, and other communications projects.

The successful candidate must have the following education, experience and/or demonstrated skills:

• College diploma or university degree in Marketing, Communications, Business, Digital Media, Public Relations, or a related field.
• 1-3 years of experience in marketing, communications, digital marketing, event marketing, or a related role.
• Experience supporting email marketing campaigns, event communications, CRM initiatives, or client engagement activities is considered a strong asset.
• Experience with email marketing platforms (Concep, Vuture, HubSpot, Salesforce Marketing Cloud, or similar) and CRM platforms (InterAction, Dynamics, Salesforce, or similar) is an asset.
• Familiarity with content management systems, social media platforms, and digital analytics tools is preferred.
• Proficiency with Microsoft Office applications.
• Strong organizational, project management, and analytical skills, with the ability to manage multiple priorities and deadlines.
• Excellent written communication skills and meticulous attention to detail.
• Demonstrated ability to execute high-volume communications accurately and efficiently.
• Ability to work independently while contributing effectively as part of a collaborative team.

Employment Type: Permanent, Full-Time

Salary Range: $50,000 - $60,000

What we offer:

• Competitive compensation + Extended Health & Dental Care.
• RRSP Matching Program.
• Education/tuition allowance.
• Fitness Reimbursement Program.
• Diversity and Inclusion Centric Culture.
• A Culture of Wellness: Cassels recognizes the importance of wellness and provides a comprehensive program that addresses the mental and physical well-being of our employees by providing resources, services, training and support on an ongoing basis.
• A fully stocked kitchen with healthy snacks, plus coffee, tea, and drinks throughout the year.
• A business casual dress code (client/day specific).
• Employee referral bonus.
• A hybrid work environment.

Cassels is an equal opportunity employer committed to fostering a workplace where people of all identities and lived experiences feel valued, respected, and supported. We are dedicated to removing barriers and ensuring equitable access to employment. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, 2SLGBTQIA+ communities, and individuals with intersectional identities. All qualified candidates are welcome to apply. Accommodations for disabilities, accessibility needs, or cultural practices are available throughout the recruitment process upon request. Please contact our recruiter with any questions or accommodation needs.

We wish to thank all applicants for their interest, however, only candidates selected for interviews will be contacted. We regret that we are unable to respond to individual inquiries about application status, unless required for accommodation purposes.