Solutions Lead - Creative Production

About Tag

Tag is a global creative production agency that helps brands deliver content at scale. We bring together strategy, creative production, technology, operations, and delivery expertise to help marketing teams move faster, work smarter, and create more effective content across markets and channels. While agencies and in-house marketing teams often develop the campaign platform, big idea, and hero assets, Tag makes sure those ideas work wherever they show up across the marketing ecosystem. We adapt core creative for the right platform, channel, audience, and market so content works as hard as possible against the client’s objectives.

Role Overview

The Solutions Lead plays a critical role in converting qualified new business opportunities into differentiated, winnable solutions. This person sits at the intersection of strategy, creative production, technology, and storytelling, bringing structure, clarity, and credibility to Tag proposals and pitches. They understand how technology and creative production come together to solve complex production challenges for some of the world’s most recognizable brands.

You’ll be responsible for responding to new business opportunities by shaping the strategic narrative for how Tag would bring the right capabilities, people, technology, and operating model together to solve the client’s challenge.

You’ll partner closely with the Growth Lead, who is responsible for identifying and developing qualified new business opportunities. The Growth Lead will help interpret the client’s business and production needs; with support from the broader Tag team, you’ll take the pen on turning that opportunity into a clear, credible, and compelling solution narrative.

Key Responsibilities

Primary Mission

Create compelling strategic responses and pitch decks that show how Tag would bring together the right capabilities to solve client production challenges. The ultimate mission is to help Tag win new business and grow its client portfolio.

Strategic Storytelling and Solution Design

• Partner with Growth Lead to design end-to-end solutions aligned to client objectives and business outcomes
• Ability to craft strategic narratives, translating client needs into tailored Tag solutions
• Define solution architecture across creative, production, technology, and operations

RFP & Proposal Ownership

• Own and lead new business RFP, RFQ, and proposal responses from kickoff through submission
• Develop clear, compelling, and client-focused proposal narratives and presentations
• Ensure responses are compliant, differentiated, and aligned with evaluation criteria
• In partnership with Growth Lead, help ensure proposed solutions are operationally feasible and financially sound

Cross-Functional Coordination

• Develop a deep understanding of Tag creative production, and relationships with our cross functional leads, so you can bring the best of Tag resources to bear for bespoke solutions.
• Coordinate subject matter experts, delivery teams, and leadership inputs across the proposal lifecycle
• Facilitate internal workshops and reviews to align on solution approach and deal strategy
• Act as the central point of accountability for proposal quality, timelines, and accuracy

Client Engagement & Presentations

• Support client presentations, proposal walkthroughs, and Q&A sessions
• Serve as a credible, solutions-oriented partner during late-stage sales discussions
• Help articulate trade-offs, options, and recommendations to client stakeholders

Success Metrics

• Quality of strategic narratives and decks
• Ability to partner with Tag cross functional leads
• Deal conversion rate (win rate)
• Proposal response time and on-time submissions
• Complexity and scale of proposals successfully supported

The first 6-12 months will focus on building fluency in Tag’s capabilities, developing strong relationships with internal subject matter experts, and helping shape high-quality responses for priority new business opportunities. Over time, success will mean becoming a trusted owner of the solution narrative, improving the quality and speed of proposal responses, and helping increase win rates on strategic opportunities.

This role will work closely with Growth, Client Services, Strategy, Creative Production, Technology, Operations, Finance, and senior leadership. The ideal candidate will be comfortable bringing diverse inputs together, making sense of ambiguity, and turning internal expertise into a clear, client-ready point of view.

Profile & Capabilities

Core Skills

• Highly structured thinker with strong problem-solving ability
• Exceptional writer and storyteller—able to turn complexity into clarity
• Client-credible communicator, comfortable engaging senior stakeholders
• Detail-oriented, with the ability to deliver under tight deadlines

Experience & Background

• Experience in strategic storytelling, business development, solutions design and delivering compelling proposals
• Passionate about how technology and automation are changing the content production landscape
• Proven experience working cross-functionally with account management, technology and operations teams.
• Experience in creative production, marketing operations, agency business development, solution design, or a related client-facing strategic role.
• Experience responding to enterprise RFPs, building pitch narratives, and shaping operating models for complex marketing organizations will be especially valuable.

*Must provide portfolio or sample deck along wth resume as part of the selection process