Manager, Media Analytics

Company description

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.

Overview

Part of the overall Analytics Group, the Media Analytics Team focuses on digital analytics, audience insights, and media performance optimization, client reporting and relationships, as well as cross-functional integration. They deliver best‑class campaign reporting and insights, enabling data‑driven decisions for media mix investing within the retail media ecosystem. The team audits advertising campaigns, troubleshoots performance issues, tracks and reports on KPIs, and provides consultation to Commerce Media planning and buying teams. They partner with the Commerce Media team to discuss advertising performance, provide campaign insights and recommendations, and continuously improve digital media analytics product and service offerings. Additionally, they answer client questions and ensure insights align with business objectives, write and approve proposals and presentations, oversee the work, and help drive the growth of the department.

• Core Responsibilities: Digital Analytics, Data Clean Rooms, First Party Data, Second Party Data, Third Party Data, Audience Insights, Retail Media Measurement, Post Campaign Analysis, Incrementality Analysis.
• Primary Tools: Amazon Marketing Cloud, Azure Synapse, PowerBI, LiveRamp, Retail Media Platforms (Criteo, The Trade Desk, etc.)

Responsibilities

The Manager, Media Analytics will lead a small group of analysts and manage media data and analytics projects, ensuring the delivery of high‑quality insights that support business objectives. This role requires collaboration with various departments to understand and address their data needs and provide input to continuously improve data processes and analytics methodologies.

• Lead and manage a group of media analysts, providing leadership, development, and guidance.
• Develop and implement comprehensive media analytics strategies to support business objectives.
• Manage and execute media analytics projects, ensuring timely and accurate delivery of insights.
• Ensure the accuracy and quality of all data, reports, and visualizations.
• Collaborate with various departments to understand and address client media analytics needs.
• Communicate findings and recommendations effectively to all stakeholders.
• Continuously improve media data processes and analytics methodologies.
• Support new business RFP & pitching efforts, as required.
• Demonstrate ability to initiate relationships and be responsible for developing these into strong client relationships.
• Identify unmet needs within the analytics department, and develop proposals to satisfy needs.
• Develop and lead client presentations on media performance and insights.
• Help to lead and develop people on the team (indirectly and directly).
• Help the wider team attract, train, and develop talent, ensuring Analytics keeps a diversity of skills, backgrounds, and experience.
• Continue to assist in knowledge sharing through internal communication events, training, and other written material.
• Maintain relevant media and marketing certifications and stay informed of marketing trends and tools such as Walmart Scintilla, Amazon Marketing Cloud, etc.
• Support wider agency initiatives.
• Support the creation of white papers, agency “points of view”, blog posts, etc.
• Support annual planning initiatives with clients.
• Show up – be accountable, take responsibility, and get back up when you are down.
• Make stuff.
• Share so others can see what’s happening.

Qualifications

• Bachelor's/Master's degree in Data Analytics, Statistics, Mathematics, Computer Science, or a related field.
• At least 6 - 12 years of experience in media data analysis and analytics management.
• Strong leadership capabilities and track record of managing and mentoring an analytics team.
• Demonstrated experience in leading media analytics methodologies like Multi‑Touch Attribution (MTA), Audience Development, Clustering, Markov Chain analysis, etc.
• Experience in the media and marketing domain, providing valuable context for data‑driven decision‑making.
• Experience with retail media platforms such as Amazon, Walmart, Target, Kroger, Criteo, Citrus, and third‑party API partners (SKAI, Pacvue, etc).
• Strong technical understanding of a range of media and marketing concepts such as first‑party and third‑party cookie‑based data collection, developing and activating audience segments from digital analytics and data management platforms.
• Excellent project management skills to handle multiple media analytics projects and meet deadlines.
• Ability to direct team members to ensure successful outcomes of media analytic projects.
• Superior communication skills to convey complex media data insights to non‑technical stakeholders.
• Strategic thinking to develop and implement effective media analytics strategies.
• Experience in SQL and Python or R for media data querying and manipulation.
• Strong statistical analysis skills to derive actionable insights from media data.
• Proficient in data modeling to structure and organize media data effectively.
• Extensive experience with BI tools and data visualization tools such as Tableau and Power BI for comprehensive media data analysis and reporting.
• Familiarity with and experience in adhering to data governance and security protocols.
• Proven track record of driving business results through data‑driven decision‑making in media.
• Collaborative mindset to work seamlessly with creative, strategic, and client‑facing teams.
• Critical thinking to analyze media data and derive meaningful marketing insights.

Additional information

Salary

Transparency matters to us. The salary range for this position is CAD 105K - 115K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision‑making. We believe in a human‑first approach, where your experience and potential are recognized by people.

Mars United Commerce is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Mars United Commerce, however, only those candidates selected for an interview will be contacted.

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