Marketing Automation Manager

As our Marketing Automation Manager youll own the engine room of our lifecycle marketing. Reporting to the Director Marketing Automation CX & Insights youll be the hands-on technical owner of Salesforce Marketing Clouddesigning building and optimizing the automations journeys and data flows that move prospects and customers through every stage of their relationship with us. Working hand in hand with product and channel owners youll translate segmentation and lifecycle plans into reliable scalable behavior-driven campaigns that fire at exactly the right moment every time.


This is a role for someone who takes pride in the craft of execution. Youll formulate and build emails from the ground up architect the automation logic behind them and obsess over the details that separate good programs from great onesinbox placement sender reputation render quality and deliverability across every send. Youll keep our entire program CASL-compliant and audit-ready treating regulatory and privacy requirements not as friction but as a standard worth protecting. Partnering closely with channel owners platform experts and implementation partners youll turn ideas into infrastructuremaking sure the systems behind our customer communications are as sophisticated transparent and dependable as the financial tools we put in families hands.

Challenges to be Met:

Build and orchestrate journeys: Design build and continuously optimize automated journeys in Salesforce Marketing Cloud Journey Builder translating lifecycle and segmentation plans into reliable behavior-triggered programs that engage prospects and customers at the right moment across their entire journey


Engineer audiences and data: Write and maintain the SQL queries data extensions and audience logic that power our segmentation and sendsensuring the right people receive the right message with accurate well-structured underlying data


Build and code emails: Develop production-ready emails from the ground up using HTML CSS AMPscript and dynamic content delivering pixel-accurate responsive personalized communications that render flawlessly across clients and devices


Protect deliverability and sender reputation: Monitor and manage inbox placement sender reputation and spam risk across all sendsproactively testing diagnosing and resolving issues to keep our communications landing where they should


Keep the program compliant and audit-ready: Ensure every campaign meets CASL and privacy requirements maintaining consent integrity suppression logic and documentation so the program stays clean defensible and audit-ready at all times


Safeguard platform health: Own the operational health of our marketing automation stackmonitoring data syncs surfacing issues early and troubleshooting integration and delivery failures before they affect customers


Test measure and optimize: Design and run A/B and multivariate tests then analyze campaign performance to refine messaging timing and targetingturning results into a continuous cycle of measurable improvement


Collaborate across functions: Partner with channel owners platform experts data teams and implementation partners to ensure automation and email execution align with broader marketing strategy and organizational goals


Other duties as required

Who were looking for:

57 years of hands-on experience in marketing automation email marketing and CRM with a proven track record of building and operating sophisticated programs in Salesforce Marketing Cloud


Deep demonstrated technical expertise across the SFMC stackEmail Studio Content Builder Journey Builder and Automation Studiowith the ability to architect and build automated behavior-triggered journeys end to end


Strong practical SQL skills for building and maintaining data extensions audience queries and segmentation logic


Proven hand-coding ability in HTML and CSS plus working fluency in AMPscript and dynamic content to build responsive personalized emails that render flawlessly across clients and devices


Experience monitoring and managing deliverabilityusing diagnostic and inbox-placement tools to protect sender reputation minimize spam risk and resolve delivery issues


Solid analytical skills with proficiency in Google Analytics and campaign reporting and the ability to turn performance data into testing and optimization decisions


Working knowledge of CASL and privacy requirements with a track record of keeping email programs compliant and audit-ready


A meticulous detail-oriented builders mindset with strong project management skills and the ability to manage multiple campaigns under tight deadlines


Strong collaborator who works effectively with channel owners data teams and implementation partners and can translate technical concepts for non-technical audiences


University degree in Marketing Business Analytics or a related fieldor an equivalent combination of education and experience


Experience in financial services or another regulated industry considered an asset


Salesforce Marketing Cloud certifications (Administrator and/or Email Specialist) considered an asset

Benefits

As an employee at Embark you will benefit from so many great employee perks Flexible Ways of Working: Design your workday around what matters most. With flexible hours you can balance work with all the other important things in life. And with our Remote Work Arrangement you can work from anywhere in the world for part of the yearwhether thats a beach in Bali or your cozy cabin in Muskoka. Health & Wellbeing Support: Your wellbeing is our priority. Enjoy fitness reimbursements paramedical coverage and a generous health spending account. Recharge with Embark Wellness Days and wellness-focused afternoons and access extended mental health support whenever you need it. Career Development That Moves You Forward: Fuel your growth with funding for courses certifications and conferences. Explore new horizons through job rotations and secondments and benefit from ongoing coaching and personalized development planning that keeps your career moving. At Embark people stick around for the long-haul. RESP Matching Because Futures Matter: We dont just talk about educationwe invest in it. On top of RRSP matching youll receive RESP matching to help your loved ones pursue their post-secondary dreams. Fun Is Part of the Job: We take fun seriously. From themed parties and surprise treat days to team socials that actually make you want to show up we create moments that spark joy build connection and make work feel like more than just work.

We use artificial intelligence (AI) tools to support aspects of the recruitment process.

Recent Awards

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1
Yearly Salary Salary: 105000 - 120000