Strategic Segment Marketing Manager (Google Cloud)

Strategic Segment Marketing Manager (Google Cloud)

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Please visit Fractal | Intelligence for Imagination for more information about Fractal

Locations: Remote (San Francisco Bay Area, CA | Toronto or Montreal, Canada)

Function: Marketing – Strategic Segment Marketing

Coverage: USA & Canada

Experience: 8+ years of enterprise or technology marketing experience

Travel: Bay Area: up to 2x per quarter | Canada: approximately 1x per month

Note: This position is not eligible for Immigration Sponsorship at this time.

Role Overview

We are seeking a Strategic Segment Marketing Manager to join our fast-growing North America Google Cloud marketing team. This role is open in two locations — San Francisco/Bay Area and Toronto/Montreal — with each location focused on a distinct segment: the Bay Area role is dedicated to the North American Startup ecosystem, while the Canada role is focused on Industry/Vertical & Public Sector marketing across Canada.

In both roles, you will own the planning and execution of targeted campaigns and events — including owned events and third-party sponsorships — to drive pipeline and lead generation for Google Cloud. You will position Google Cloud and Google DeepMind as the preferred AI technology partner for your segment, partnering with global and regional stakeholders across Sales, Global Campaigns, Regional Marketing, and Partner Marketing to define and deliver go-to-market strategies that accelerate awareness and adoption of key Cloud solutions.

Solutions you will be promoting include AI Studio, Vertex Platform, App Engine, BigQuery, Cloud Storage, Compute Engine, Cloud SQL, and more. This is a high-impact, multi-faceted role that requires wearing multiple hats — from strategy to hands-on execution — and thrives with candidates who bring startup agility and enterprise experience.

Key Responsibilities

• Own the development and execution of segment-focused marketing programs and events (both owned and third-party) to generate leads, pipeline, and opportunities across the US and Canada.
• Lead end-to-end event logistics including AV production, vendor management, invitations, catering, transportation, speaker coordination, signage/shipping, and onsite execution across pre-, during, and post-event phases.
• Project-manage integrated campaign and event delivery by coordinating timelines, stakeholders, budgets, and agencies/vendors to ensure high-quality, on-time execution.
• Partner cross-functionally with Sales, Global Campaigns, Regional Marketing, and Partner Marketing to align go-to-market activities with segment pipeline goals.
• Define and deliver GTM strategies that increase awareness and adoption of Google Cloud solutions among startup founders, CXOs, IT professionals, and business decision-makers.
• Track, analyze, and report on the results and impact of marketing activities — including leads, pipeline, and marketing-influenced revenue — using CRM and marketing automation tools, translating data into ROI insights and optimization recommendations.

Bay Area Focus: Startup Marketing

The Bay Area-based manager will focus exclusively on the North American Startup segment, executing targeted campaigns and events to drive pipeline and lead generation among startup founders, CXOs, and developers across the US and Canada. You will play a pivotal role in positioning Google Cloud and Google DeepMind as the AI technology partner of choice for high-growth startups.

Canada Focus: Industry & Vertical Marketing

The Canada-based manager (Toronto or Montreal) will focus on industry and vertical marketing programs across Canada, executing campaigns and events targeting IT professionals and business decision-makers in key verticals such as Financial Services, Retail, and Public Sector. This role serves as event lead for the majority of Google first- and third-party marketing events in Canada and requires the ability to engage senior Sales, Partner, and Solution leadership stakeholders. French language skills (written and oral) are a strong asset for the Montreal location.

Required Skills & Qualifications

• 8+ years of technology or enterprise marketing experience, including campaign and event execution.
• Experience managing event execution and sponsorships, including planning, day-of logistics, and staffing.
• Project management skills with proven ability to manage agencies/vendors and multiple programs simultaneously.
• Hands-on experience with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., Marketo) to track and assess campaign effectiveness.
• Strong ability to work cross-functionally with marketing, sales, and operations stakeholders.
• Demonstrated ability to engage and communicate with senior stakeholders, including Sales, Partner, and Solution leadership.
• Excellent written and verbal communication skills.
• US or Canada-based (Bay Area preferred for Startup role; Toronto or Montreal for Canada role) with willingness to travel as required.

Preferred Skills

• 8+ years of B2B marketing experience with startup, industry vertical, or AI/cloud solution expertise.
• Prior experience working in or marketing to startups (Bay Area role).
• Experience with industry vertical programs such as Financial Services or Retail (Canada role).
• French language skills, written and oral (an asset for the Montreal/Canada role).
• Strong writing and content development expertise.
• Strong problem-solving, strategic, and analytical capabilities with a track record of delivering against measurable marketing metrics.
• Familiarity with Google Cloud solutions including Vertex AI, BigQuery, and App Engine.

Key Competencies

• Segment & Vertical Marketing Strategy
• Campaign & Event Execution (1P and 3P)
• Demand Generation & Pipeline Management
• Cross-Functional Collaboration
• Budget & Vendor/Agency Management
• CRM & Marketing Automation (Salesforce, Marketo)
• ROI Reporting & Data-Driven Optimization
• Startup Ecosystem Fluency (Bay Area role)
• Industry Vertical and Public Sector Expertise (Canada role)
• Strong Written & Verbal Communication

Pay

The wage range for this role takes into account the wide range of factors considered in making compensation decisions, including skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Fractal, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: $110,000 – $160,000. In addition, for the current performance period, you may be eligible for a discretionary bonus.

Benefits

As a full-time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plan in accordance with the plan documents, which may be amended from time to time. You will be eligible for benefits on the first day of employment with the Company. In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms. The Company provides 11 paid holidays and 12 weeks of Parental Leave. We also follow a "free time" PTO policy, allowing you the flexibility to take time needed for either sick time or vacation.

Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.