Sr. Brand Manager

Range:

95200.00 - 142800.00 CAD

Job Description:

Senior Brand Manager

We are ready to take OLGs Enterprise Brand to the next level and are looking for a strategic brand builder to help shape whats next. As Senior Brand Manager you will play a critical leadership role in evolving the OLG Masterbrand creating authentic connections with customers and developing programs that strengthen relevance trust and consideration across Ontario.

This is not a traditional brand management role. Were looking for someone who thrives in ambiguity can identify opportunities where others see complexity and has the ability to transform insights cultural trends consumer behaviour and business challenges into compelling strategies and measurable results.

As a social-native marketer with a deep understanding of culture content and emerging consumer trends you will lead some of OLGs most important enterprise initiatives including the evolution of our social strategy the expansion of our Believability in Winning platform and the development of integrated programs that connect enterprise brand objectives with product priorities.

Working across the organization you will leverage consumer insights performance data and cultural intelligence to develop innovative full-funnel marketing programs that drive engagement consideration customer acquisition and player participation. You will help shape the future of the OLG brand while influencing stakeholders challenging conventional thinking and advancing the organizations long-term growth ambition

YOUR ROLE IN THE GAME

Reporting to the Director Enterprise Brand & Marketing you will be responsible for shaping and evolving OLGs Enterprise Brand strategy by developing programs that build trust increase relevance strengthen consideration and reduce barriers to play. You will lead some of OLGs most critical enterprise marketing initiatives translating consumer insights business priorities and cultural trends into integrated brand experiences that influence customer behaviour and drive measurable business outcomes.

You will be empowered to:

• Own the strategic development execution and optimization of OLGs Believability in Winning platform one of enterprise brands most important growth drivers designed to address the largest barrier to play by increasing confidence that winning with OLG is real and attainable.

• Develop integrated programs that leverage winner stories cultural moments creator partnerships emerging content formats and enterprise storytelling to reinforce winning narratives and drive consideration across the customer journey.

• Lead the evolution and stewardship of OLGs Enterprise Social Strategy defining the role of social within the Masterbrand ecosystem including channel architecture audience strategy content principles tone and manner and measurement frameworks.

• Partnering with the internal Social Media team & Social Agency driving the strategy behind the always-on social and content programs that strengthen OLGs relevance deepen engagement with the Player of the Future (POTF) and create authentic connections between the brand products and culture.

• Serve as OLGs Enterprise Brand expert on social behaviour cultural relevance and emerging consumer trends identifying opportunities to connect the brand to conversations moments and communities in authentic and meaningful ways.

• Lead the identification and activation of emerging social cultural and content trends translating them into ownable brand programs that increase relevance engagement and consideration among POTF and growth audiences.

• Build and execute full-funnel brand programs that connect enterprise objectives with product priorities creating clear pathways from awareness and consideration through engagement and participation.

• Translate complex consumer market performance and brand-health insights into actionable strategies compelling narratives and innovative programs that influence stakeholder decision-making and drive organizational alignment.

• Identify emerging cultural social consumer and marketplace trends and convert them into scalable brand opportunities that advance OLGs strategic priorities and strengthen competitive differentiation.

• Establish measurable objectives KPIs reporting frameworks and optimization plans for assigned programs ensuring decisions are informed by performance data consumer behaviour and business impact.

• Act as a strategic advisor and brand thought leader across the organization helping stakeholders understand how Enterprise Brand contributes to brand equity customer receptivity consideration and downstream product performance.

• Partner and orchestrate program with cross functional partners including Marcom Social XM Patnerships Paid Media Product Digital Enterprise Analytics Enterprise Strategy Communications and external agency partners to deliver integrated customer experiences that strengthen OLGs position and customer preference.

WHAT YOU BRING TO THE GAME

Education & Experience:

• Minimum 5 years of progressive experience in consumer marketing brand management or product marketing.

• Demonstrated experience developing and executing brand strategies positioning and integrated marketing plans.

• Experience with customer segmentation concept development and testing campaign execution and performance evaluation.

• Proven experience managing external agencies research partners and marketing vendors.

• Experience leading complex cross-functional initiatives in a fast-paced environment.

• Bachelors degree in Marketing Business Administration or a related field.

• MBA considered an asset.

Relevant Skills:

• Highly collaborative with the confidence and credibility to challenge thinking shape decisions and build organizational belief in new ideas.

• Proven experience synthesizing data research consumer insights and business objectives into actionable brand strategies.

• Strong storytelling and narrative development skills with the ability to influence executive stakeholders.

• Experience building brand platforms content ecosystems and integrated marketing programs rather than solely executing established plans.

• Demonstrated ability to identify opportunities where others see complexity and develop strategic solutions that align diverse stakeholder groups.

• Exceptional ability to operate in ambiguity and create clarity from incomplete or evolving information

• Deep understanding of brand building as a driver of long-term business growth and marketing effectiveness.

BENEFITS OF JOINING THE WINNING TEAM

• Group Benefits Plan: Eligible employees and dependents have access to comprehensive employer-paid group benefits coverage (permanent employees only).

• Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.

• Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).

• Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.

• Growth Focus: Become your best self with access to new opportunities and personalized support programs.

• Comprehensive Learning: 24/7 access to robust online learning programs.

• Equity diversity and inclusion: Core to OLGs culture empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

To learn more about our organization and other opportunities visit our career site.

We look forward to hearing from you interested applicants please apply online by July 30 2026.

Please Note: Unless otherwise specified all positions are required to work fully onsite.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.

We welcome applicants from all backgrounds and experiences. If you bring relevant skills and a willingness to learn we encourage you to applyeven if you dont meet every listed qualification. We sincerely appreciate your interest; while we are unable to contact everyone those selected for the next steps will be notified.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act 1999 SO 1999 c 12 Sch L and the Employment Standards Act 2000 S.O. 2000 c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws OLGs Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection please contact 800-70 Foster Drive Sault Ste. Marie ON P6A 6V2.

Required Experience:

Senior IC

Employment Type : Full-Time
Experience: years
Vacancy: 1